Our mission is three-fold:
to add to the body of knowledge in the fields of Marketing and International Business through research that is rigorous, relevant and cutting edge,
to disseminate that knowledge to our peers through leading scholarly publications and participation in academic and professional conferences,
to provide an educational experience and a learning environment for our students that enables them to maximize their intellectual and career potential.
We reaffirm and support the vision of Baruch College as an institution of excellence and opportunity, recognized for the quality and affordability of its education that facilitates the rapid upward mobility of its diverse student body.