Home >> Office of the President >> Office of Public Relations
Western Oregon University
345 N. Monmouth Ave.
Monmouth, OR 97361
503-838-8208
Denise Visuano, director
The Cottage, Rm 222
503-838-8349
Lisa Catto, public relations specialist/media contact
The Cottage, Rm 221
503-838-8163
Betty Orwick, graphic artist
The Cottage, Rm 219
503-838-8813
The visual identity of Western Oregon University is more than just a logo or a name. The immediate recognition of Western Oregon University and its mission, values and distinctions is even more than image or reputation. Consistency in the way our publications and collateral pieces look and read will help the university build and maintain its reputation. Continuing this practice will help us establish an image so distinguished that people will automatically associate Western Oregon University with a level of excellence that will be seen as an industry standard that others will strive to achieve. To build and protect the university’s brand, deliberate campus-wide measures must be taken to create a consistent approach to its visual identity and standards for communication. To this end, the public relations office is responsible for the procedures and guidelines that must extend across all academic units and dealings with commercial vendors.
Western Oregon University’s visual identity is maintained by using just the right words, photography, fonts, color and design. Tools such as the primary logo and other marks, the color palette, the university fonts and the official writing standards, must be used properly to ensure that materials produced by all units stay true to WOU’s style and visual identity.
For information and/or approval on the use of all academic logos and wordmarks, please contact the Public Relations office:
Denise Visuano, director | 503-838-8349 | visuanod@wou.edu
ACADEMIC GRAPHIC STANDARDS
Color is one of the most important elements of the Western Oregon University identity system. Red (PMS 186) and white are the official primary colors for all of the Western Oregon University logos and wordmarks. If these colors are not available the logos should be printed in all black. Black is the official secondary color for all of the Western Oregon University logos and should be used to compliment the primary colors. WOU gray and silver are optional colors. The academic logos are available in one- and two-color versions.
Primary colors Secondary colors*Pantone® is a registered trademark of Pantone, Inc. The colors shown on this page are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide.
The Western Oregon University official primary logo and other marks are the foundation upon which WOU will build a lasting and indelible visual identity. They articulate and symbolize the core values, beliefs and traditions of the university.
Two-color markThe Western Oregon University marks were designed to create a consistent “look and feel” with between the academic and athletic marks and logos. The “WOU Shield” can be used on brochures, posters, etc., only if if the school name or WOU is identified in a prominent place.
Black shield Red shield White shield Athletic shieldThe seal incorporates an illustration of Campbell Hall, the oldest building at Western and in the Oregon State System of Higher Education, with the university’s founding date, 1856. It is to be used only on official items, such as certificates, diplomas, transcripts, medallions, and plaques. It should not be combined with another logo. In order to maintain legibility of the seal, it should appear no smaller than 3/4-inch in circumference.
sOffice of Public Relations 503-838-8208 | or e-mail: visuanod@wou.edu
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