The importance of university identity
The visual identity of Western Oregon University is more than just a logo or a name. The immediate recognition of Western Oregon University and its mission, values and distinctions is even more than image or reputation. Consistency in the way our publications and collateral pieces look and read will help the university build and maintain its reputation. Continuing this practice will help us establish an image so distinguished that people will automatically associate Western Oregon University with a level of excellence seen as an industry standard others will strive to achieve. To build and protect the university’s brand, deliberate campus-wide measures must be taken to create a consistent approach to its visual identity and standards for communication. To this end, the public relations office is responsible for the procedures and guidelines that must extend across all academic units and dealings with commercial vendors.
Western Oregon University’s visual identity is maintained by using just the right words, photography, fonts, color and design. Tools such as the primary logo and other marks, the color palette, the university fonts and the official writing standards, must be used properly to ensure that materials produced by all units stay true to WOU’s style and visual identity.Become a vendor (licensing for merchandise)
To protect and maintain our identity marks and branding, WOU is represented by Learfield Licensing Partners: http://learfieldlicensing.com/essential_grid/western-oregon-university/.
If you have any questions, please contact Denise Visuano ( firstname.lastname@example.org).Logo/branding identity:
For information and/or approval on the use of all WOU logos and wordmarks, please contact Denise Visuano, director, publications and creative services at email@example.com.
University graphic standards
Color is one of the most important elements of the Western Oregon University identity system. Red (PMS 186) and white are the official primary colors for all of the Western Oregon University logos and wordmarks. If these colors are not available the logos should be printed in all black. Black is the official secondary color for all of the Western Oregon University logos and should be used to compliment the primary colors. WOU gray and silver are optional colors. The academic logos are available in one- and two-color versions.
- Primary colors Secondary colors
*Pantone® PMS 186
CMYK: 0c 100m 81y 4k
RGB: 227R 24G 55B
HEX#: db0a29 WHITE
CMYK: 0c 0m 0y 0k
RGB: 255R 255G 255B WOU BLACK
*Pantone® Process Black
CMYK: 0c 0m 0y 100k
RGB: 35R 31B 32B WOU GRAY
*Pantone® PMS 421
CMYK: 0c 0m 0y 26k
RGB: 196R 198G 200B WOU SILVER
*Pantone® PMS 877 (Metallic)
CMYK: 0c 0m 0y 40k
RGB: 167R 169G 172B
- *Pantone® is a registered trademark of Pantone, Inc. The colors shown on this page are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide.
Reproduction of marks
Each of the Western Oregon University logos have an established safe zone. This safe zone is intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the safe zone shown.
In order to maintain legibility of the wordmark in every application, blank space should be left around it equal to the letter height of the word “university.” When using the shield alone, blank space should be at the top and lower edges of the shield, and maintain a square dimension around the perimeter.
Secondary logo: WOU shield
- The seal incorporates an illustration of Campbell Hall, the oldest building at Western and in the Oregon State System of Higher Education, with the university’s founding date, 1856. It is to be used only on official items, such as certificates, diplomas, transcripts, medallions, and plaques. It should not be combined with another logo. In order to maintain legibility of the seal, it should appear no smaller than 3/4-inch in circumference.
The university adopted its guidelines from two primary reference works: The Associated Press Stylebook and Webster’s New Collegiate Dictionary. Every effort should be made to adopt these guidelines when developing copy for external publications or simple correspondence.
Avenir is strong, yet neutral, contemporary font. It’s considered readable and friendly, and works well with the university’s established identity.
If those fonts are not available, Garamond is an alternate font to Minion and Arial is an alternate font to Avenir. Arial should be used on the Web. For more information on using and/or purchasing the Minion and Avenir fonts, contact the Public Relations office.