WOU: Visual Communication Design

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Visual Communication Design

Through WOU's Visual Communication Design (VCD) program, students practice the process of bringing together message, meaning, and form to create memorable and effective communications. Historically, this area of expertise has been called Graphic Design. Graphic designers develop design concepts to thoughtfully incorporate type and image into visual experiences, fueled by the design elements and principles inherent in all art processes. Today's designers and digital media artists solve visual communication challenges using a multitude of materials – brochures, packaging, posters, websites, apps for portable devices, exhibition displays, video, animation, and more.

Visual Communication Design students begin with art foundations courses, then continue with fundamentals of typography, photography, and digital images. They develop knowledge of design processes and theory, hone technical proficiencies, and incorporate research methods into their design work.

Upper division VCD courses provide advanced experience with software and technology while equipping students with valuable skills for idea generation, critial thinking, and self-direction. VCD students have the opportunity to work in printed communications, web design/interactive media, and time-based media including video & animation. Opportunities arise for collaboration and participation in community connected projects, which foster awareness of the social role of design. Spring term before graduating, each student prepares a portfolio, resumé and self-promotional materials as a platform for launching into professional design practice.

Please contact the Art Department for more information: art@wou.edu


Visual Communication Design 503-838-8534 | or e-mail: bracyj@wou.edu

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