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Marketing - Management Program

Overview

Whether it is atomic energy, heavy equipment or clothing, you can learn how to effectively promote goods or services to the public and determine which markets to target in South Suburban College's Marketing-Management program. Increasingly, the business world has become specialized, and often it is the marketer who decides the overall direction and methods for developing new audiences for products and services. And, the task of keeping a company thriving is often directed toward maintaining an audience for goods and services. Clearly, the person with marketing skills is a key player on the management team.

What will I learn in class?

Our program focuses on marketing, advertising and sales skills, with specialized subject areas in direct marketing and retailing. On-the-job experience can be gained in two internship courses during the sophomore year, offering you the opportunity to apply knowledge and gain insight into current practices in the field.

  • You'll learn how to determine the demand for products and services offered by a firm and its competitors and identify potential consumers.
  • You'll learn to develop pricing strategies with an eye toward maximizing a firm's share of the market and ultimately its profits. You'll learn to identify and monitor trends that indicate the need for new products and services and assist in product development efforts,
  • The Fashion Merchandising and Retailing options provide opportunities for increased specialization.

What is the employment outlook?

Product and production planning, advertising, sales, promotion, consumer research and general business administration are just a few of the fields open to graduates.

Due to increasingly intense business competition in consumer products and services, employment opportunities in Marketing-Management are expected to continue growing.

Salaries vary depending upon the level of responsibility and type of compensation program with possible commissions and bonuses.

Recommended Curricula for Transfer Program

Business, Accounting, Finance, Marketing and Management

Marketing - Management Program Links

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For More Information

Contact the Business Programs and Computer Technology department, at (708) 596-2000 ext. 2664.

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Main Campus: 15800 South State Street, South Holland, Illinois 60473-1200
Oak Forest Center: 16333 South Kilbourn Avenue, Oak Forest, Illinois 60452-4601
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