Fontana, Calif. – The Public Relations Society of America’s Inland Empire Chapter honored Riverside Public Utilities last night with six separate awards in their annual Polaris Awards competition.
The Polaris Awards recognize public relations tactics and programs that successfully incorporate sound research, planning, execution and evaluation. These awards represent the highest standards of performance in the public relations profession in the Inland Empire.
More than 40 entries were submitted by area advertising agencies, public relations professionals and in-house agencies which were judged by the PRSA’s Tri-Cities Chapter in Tennessee.
RPU received three Capella Awards, given to entries scoring 75 to 89 points, for its Green Leadership Summit event; 2011 Financial Report; and internal Employee Newsletter. An additional Cappella Award was given to RPU staff for their help in creating the Riverside Police Department’s Safe in Our Arms Strategic Plan report.
Additionally, the Utility received two prestigious Polaris Awards, given to entries scoring 90 points and above, for its outstanding GreenRiverside.com website, and its Tree Power free shade tree campaign.
“We’ve got a great team of professionals who put together a variety of attractive and informative materials for our customer-owners, and the City of Riverside,” said RPU’s Assistant General Manager of Customer Relations/Marketing Mike Bacich. “Receiving recognition from our public relations peers really validates the efforts our in-house team puts forth every year.”
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