http://www.murraystate.edu/town_and_gown/index.htm    

Town and Gown Partnership Teaming Across Campus and Community

The Town and Gown Partnership is a dynamic organization working to improve the quality of living and learning in our community through cooperation between Murray State University , and The City of Murray, Calloway County, and industry and businesses that thrive within our community. Since its inception our partnership has expanded its scope and purpose as it has grown in membership. The supportive, collaborative spirit in which we have talked and worked together has fostered the development of numerous projects which we have undertaken to benefit the community and the university. The Award winning Town and Gown CD Welcome to Murray–Calloway County is an outstanding recruiting tool and paints a total picture of our community. The beautiful Murray Marquee, located in front of the Murray Calloway County Chamber of Commerce Center, promotes events within the community and says to our community and visitors, “you’re important to us and we are glad you are here”

On Going Collaborations/Grant Initiatives

•    The City of Murray   
•    Murray Tourism   
•    Murray Calloway County Hospital Murray    
•    Murray-Calloway County Economic Development Corporation   
•    Murray Calloway County Chamber of Commerce    
•    Murray Main Street    
•    West Kentucky Center for Rural Health-KET Healthcare Forum    
•    Murray Calloway Transit Authority   
•    West Kentucky Workforce Investment Board   
•    100 Best Communities for Youth   
•    Murray Independent School District    
•    Calloway County School System    
•    MSU Office of the President   
•    MSU Office of Governmental Relations   
•    MSU Parent and Family Connection   
•    MSU Career Services   
•    MSU Office of Sponsored Programs   
•    MSU Center for Telecommunications Systems Management   
•    MSU School of Agriculture    
•    MSU College of Business and Public Affairs   
•    MSU College of Education    
•    MSU College of Humanities and Fine Arts    
•    MSU College of Health Sciences and Human Services    
•    MSU College of Science Engineering and Technology   
•    MSU University Libraries   
•    MSU Center for Continuing Education and Academic Outreach   
•    MSU Divisions of Student Affairs    
•    MSU International Center for Economic Development and Cultural Studies   
•    MSU Kentucky World Trade Center   

2007-2008 Town and Gown Project

Retail Market Analysis

After several planning sessions with Town and Gown Members the Retail Market Analysis was determined to be a priority project that will benefit both the university and the community. This analysis will analyze our changing and expanding consumer potential, identify business expansion opportunities, and develop targeted market plans. Results should aid in identifying companies that are seeking to expand and their requirements. Additionally, the results will serve as a valuable component to a variety of grant applications for the university and the community.

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The retail sector is rapidly saturating the major metropolitan markets and is looking at smaller markets for growth.    
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Retailers are becoming increasingly more sophisticated in the site selection process and are identifying potential markets 2-3 years before development.   
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Communities that can prove to retailers that they have the unique customer base and sites for their products will be successful in growing their retail sector.    
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Retail adds value to the community by increasing revenues, creating new jobs, and improving the quality of life.    
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Retail serves as a catalyst for other large-scale economic development projects.   

Come help us move forward!

You are cordially invited to join Murray State University and your business colleagues in shaping the direction of our partnership to benefit our community and university. You are welcome to call, email or stop by Murray State University ’s Development Center for more information.

Contact Kim Griffo

http://www.murraystate.net/dunnblog/

http://www.ocssral.colostate.edu/towngown/

© 2005 Development And Alumni Affairs

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