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NEWS FROM MARSHALL UNIVERSITY COMMUNICATIONS
ONE JOHN MARSHALL DRIVE, HUNTINGTON, WV 25755

Thursday, Jan. 11, 2006
Contact: Dave Wellman, Director of Communications, (304) 696-7153

Response to Strategic Vision request for input exceeds expectations

HUNTINGTON, W.Va. � Marshall University President Stephen J. Kopp has identified seven strategic themes based on the input received in the first phase of its strategic planning process, which ended Dec. 19.

The university now invites public review and comment regarding each Strategic Theme and associated target area identified from the ideas submitted.  This public review and comment period concludes on Friday, Jan. 20.

Those interested in accessing the themes and associated target areas may do so by clicking on the Strategic Vision icon at http://www.marshall.edu/strategic and then clicking on the �Strategic Themes� link (in red).

On Nov. 17, 2005, Kopp announced the university�s process for creating a Strategic Vision that would guide future development and priority setting.

In doing so, Kopp made a public request for ideas from Marshall�s global constituent base. Faculty, staff, students, alumni, friends and interested parties external to the campuses of the university were asked to send in their ideas via a unique method involving on-line communication through an Internet web portal.

The response rate, Kopp said, �greatly exceeded expectations.�

�Through this inclusive approach for Strategic Vision idea generation, Marshall University received more than 800 submissions from internal and external members of the Marshall community,� he said. �Following a review of the input received, seven distinct strategic themes emerged and the ideas provided have been consolidated under these themes.�

Once the public comment period has ended, the final strategic themes and target areas will be used to develop a series of one- to three-year action plans. Each plan will be characterized by priority goals and measurable outcomes and will be guided by best practices in each domain.

The development of the first action plan will begin Feb. 1.  Priority goals will be identified as part of this process along with the strategies for accomplishing each goal, indicators that will be used to monitor progress, benchmarks for evaluating goal attainment, accountability indices and a budget plan for supporting goal achievement. The implementation of the first action plan is scheduled to commence at the end of April.

Dr. James Sottile, Marshall�s faculty representative on its Board of Governors, said he believes the administration has been open and inclusive with its approach for feedback regarding the Strategic Vision.

�The strategic themes address the key areas for change and review,� Sottile said. �Dr. Kopp wants faculty, staff, students, community, and alumni involved in the entire process and I encourage all invested parties to continue to participate.  This process is comprehensive in nature and will have set benchmarks for change.  It is a process that has accountability.�

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