University of Illinois at Urbana-Champaign

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Incorrect Use

Below are examples of incorrect logo uses. While the Urbana-Champaign logo appears here, these examples also apply to the use of the Illinois logo or either version of the I Mark.

See more information and examples of an incorrectly reversed logos.

Designers Should

  • Avoid modifying any element of the campus logos, including combining it with other design elements.
  • Avoid incorporating the campus logos into a sentence, phrase, or word. The I Mark or the Column I removed from the I Mark should not be used to replace the letter "I" in a word.

Examples

Urbana-Champaign logo with I Mark in wrong position (below)

A. Do not alter the position of elements.

Urbana-Champaign logo with I Mark in wrong position to the right

B. Do not alter the position of elements.

Logo with Inverted use of orange and blue in I Mark

C. Do not alter approved colors.

Logo with other elements not the same color as I Mark

D. Do not make the other elements a different color than the I Mark.

Logo with improper drop shadow

E. Do not use a drop shadow.

Column I incorrectly appearing alone

F. Do not alter the campus logos or use elements separately.

Urbana-Champaign logo with wrong typeface

G. Do not change the typeface.

Logo with poor contrast to background color

H. Do not use the campus logos over a background that renders it unreadable.

Logo used incorrectly at an angle

I. Do not use the campus logos on an angle.

Logo combined with other logos or design elements

J. Do not alter the proportions of elements.

Logo incorrectly combines other design elements

K. Do not combine the campus logos with another logo.

Logo incorrectly combines other design elements

L. Do not combine the campus logos with another logo.

Logo with other image substituted for I Mark

M. Do not substitute other images or logos for the I Mark.

Incorrect substitution of I Mark and wordmark

N. Do not substitute other images or logos for the I Mark and/or change wordmark.

Logo with incorrect sustitution of campus unit names

O. Do not substitute the names of other campus units for the Illinois wordmark and campus name text.

Logo with incorrect sustitution of campus unit names and elimination of I Mark

P. Do not substitute the names of other campus units for the Illinois wordmark and campus name text.

Logo showing incorrect reverse

Q. In the one-color version of the I Mark, do not change the color of the Column I and the inner border. Both must remain white.

I Mark showing incorrect use of one-color version

R. Do not change the color of the Column I element. In the one-color version, the inner border of the I Mark and the Column I must remain white

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