Graphic identity standards and guidelines help bring consistency in how FSU presents itself through a variety of mediums and audiences.
The graphic standards, outlined in these pages, explain the appropriate use and application of Ferris State University's wordmark, logos, official colors and layout for letterhead, business cards, envelopes, etc. Through the consistent application of these standards in all University communications - from publications, advertising, video productions and websites to signage and vehicles, etc. - we are able to focus and strengthen Ferris State University's brand identity among our broad audiences.
The Marketing Communications staff in University Advancement and Marketing, working together with the University community, is responsible for administering and enforcing these standards and maintaining their integrity throughout all internal and external communications.
To request more information about these standards, please contact Senior Graphic Designer Christa Bull by phone at (231) 591-2332 or by e-mail. All the phone numbers listed on this site are preceded by the 231 area code and 591 prefix.
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