Ferris State University Big Rapids MI College

Advancement and Marketing
Office of Marketing and Communications
campus scene
Mission

To enhance the image and visibility of Ferris State University by effectively communicating the University's mission, values, vision and goals through printed, Web and E-marketing materials for student recruitment, development and programmatic marketing, as well as image and student-recruitment advertising. Institutional marketing and recruitment activities are guided by an Integrated Marketing and Enrollment Plan and through market research.

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