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The Food Marketing System in 1995

by Anthony E. Gallo

Agriculture Information Bulletin No. (AIB-731) 15 pp, April 1997

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The number of new food processing plants rose sharply in 1995. Profitability from food manufacturing and retailing operations (excluding interest expense) continued to increase, reflecting strong sales, wage and producer price stability, and streamlining of operations. The number of mergers and leveraged buyouts fell. New product introductions, consumer advertising expenditures, common stock prices and the positive U.S. balance of trade in processed food reached new highs. This report analyzes and assesses yearly developments in growth, conduct, performance, and structure of the institutions--food processors, wholesalers, retailers, and foodservice firms--that comprise the Nation's food marketing system. Industry growth includes changes in sales for each of the four sectors, product mix, and external economic factors affecting the food system. Conduct measures firms' competitive behavior, which includes such price and nonprice competition as advertising, promotion, new product introduction, new store formats, price discounting, and menu variety. Performance includes profitability, capital expansion, foreign trade and investment, research and development, capacity use, equity market changes, and productivity. Structure developments include mergers, acquisitions, divestitures and leveraged buyouts, and changes in the number of companies and establishments.

Keywords: food marketing, food processors, wholesalers, retailers, foodservice, advertising, profitability, trade

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Last updated: Tuesday, May 13, 2014

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