Overview

How much do fruits and vegetables cost? ERS estimated average prices for 156 commonly consumed fresh and processed fruits and vegetables. Reported estimates include each product's average retail price per pound and per edible cup equivalent (the unit of measurement for Federal fruit and vegetable consumption recommendations). For many fruits and vegetables, a 1-cup equivalent equals the weight of enough edible food to fill a measuring cup. ERS calculated average prices at retail stores using retail scanner data from Information Resources, Inc. (IRI). A selection of retail establishments across the U.S. provides IRI with weekly retail sales data (revenue and quantity). These retail establishments include grocery stores, supermarkets, supercenters, convenience stores, drug stores, and liquor stores.

ERS also estimated the effect on households' food budgets and children's caloric intakes of replacing one energy-dense snack with a fruit or vegetable, using data from Nielsen's 2010 Homescan panel. Households participating in Nielsen's Homescan panel kept a record of their food purchases at retail stores including quantities bought, amount of money paid, and date of purchase. The price per portion was estimated for 20 snack items commonly consumed by children ages 6-13, including salty snacks, baked and sweet goods, and frozen treats. ERS also identified and priced 20 fruits and vegetables that are potential replacements for these snack foods. ERS estimated average retail prices, following the same methodology for estimating retail prices and per cup equivalents. For this comparison, however, a price "per portion" is estimated, to approximate the actual cost of consuming each food based on current consumption patterns. 

Data Set    
Downloads Last Updated Next Update
Fruit Back to top
Apples—Average retail price per pound or pint and per cup equivalent Download as Excel 3/19/2015
Apricots—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Bananas—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Berries (mixed)—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Blackberries—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Blueberries—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Cantaloupe—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Cherries—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Cranberries—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Dates—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Figs—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Fruit cocktail—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Grapefruit—Average retail price per pound or pint and per cup equivalent Download as Excel 3/19/2015
Grapes—Average retail price per pound or pint and per cup equivalent Download as Excel 3/19/2015
Honeydew—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Kiwi—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Mangoes—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Nectarines—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Oranges—Average retail price per pound or pint and per cup equivalent Download as Excel 3/19/2015
Papaya—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Peaches—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Pears—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Pineapple—Average retail price per pound or pint and per cup equivalent Download as Excel 3/19/2015
Plums—Average retail price per pound or pint and per cup equivalent Download as Excel 3/19/2015
Pomegranate—Average retail price per pound or pint and per cup equivalent Download as Excel 3/19/2015
Raspberries—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Strawberries—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Tangerines—Average retail price per pound or pint and per cup equivalent Download as Excel 3/19/2015
Watermelon—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Vegetables Back to top
Acorn squash—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Artichoke—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Asparagus—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Avocados—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Beets—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Black beans—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Blackeye peas—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Broccoli—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Brussels sprouts—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Butternut squash—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Cabbage—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Carrots—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Cauliflower—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Celery—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Collard greens—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Sweet corn—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Cucumbers—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Great northern beans—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Green beans—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Green peas—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Green peppers—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Kale—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Kidney beans—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Lentils—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Iceberg lettuce—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Romaine lettuce—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Lima beans—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Mixed vegetables—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Mushrooms—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Mustard greens—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Navy beans—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Okra—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Olives—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Onions—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Pinto beans—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Potatoes—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Pumpkin—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Radish—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Red peppers—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Spinach—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Summer squash—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Sweet potatoes—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Tomatoes—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Turnip greens—Average retail price per pound and per cup equivalent Download as Excel 3/19/2015
Snack Substitutions Back to top
Snacks—Portion size, price/portion, and calories/portion for 20 fruits and vegetables and 20 snack foods Download as Excel 11/28/2012
Snacks—Average retail price and cost per portion for calorie-dense snack foods Download as Excel 11/28/2012
Snacks—Average retail price and cost per portion for fruits and vegetables Download as Excel 11/28/2012
Snacks—Impact on food costs of substituting fruits and vegetables for other snack foods Download as Excel 11/28/2012
Snacks—Impact on caloric intake of substituting fruits and vegetables for other snack foods Download as Excel 11/28/2012

Last updated: Monday, June 08, 2015

For more information contact: Hayden Stewart and Elizabeth Frazão

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