Overview

How much do fruits and vegetables cost? ERS estimated average prices for 156 commonly consumed fresh and processed fruits and vegetables. Reported estimates include each product's average retail price per pound and per edible cup equivalent (the unit of measurement for Federal fruit and vegetable consumption recommendations). For many fruits and vegetables, a 1-cup equivalent equals the weight of enough edible food to fill a measuring cup. ERS calculated average prices at retail stores using retail scanner data from Information Resources, Inc. (IRI). A selection of retail establishments across the U.S. provides IRI with weekly retail sales data (revenue and quantity). These retail establishments include grocery stores, supermarkets, supercenters, convenience stores, drug stores, and liquor stores.

ERS also estimated the effect on households' food budgets and children's caloric intakes of replacing one energy-dense snack with a fruit or vegetable, using data from Nielsen's 2010 Homescan panel. Households participating in Nielsen's Homescan panel kept a record of their food purchases at retail stores including quantities bought, amount of money paid, and date of purchase. The price per portion was estimated for 20 snack items commonly consumed by children ages 6-13, including salty snacks, baked and sweet goods, and frozen treats. ERS also identified and priced 20 fruits and vegetables that are potential replacements for these snack foods. ERS estimated average retail prices, following the same methodology for estimating retail prices and per cup equivalents. For this comparison, however, a price "per portion" is estimated, to approximate the actual cost of consuming each food based on current consumption patterns. 

Data Set      
Downloads     Last Updated     Next Update    
Fruit   Back to top   
Apples—Average retail price per pound or pint and per cup equivalent Download as Excel       3/19/2015   
Apricots—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Bananas—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Berries (mixed)—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Blackberries—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Blueberries—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Cantaloupe—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Cherries—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Cranberries—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Dates—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Figs—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Fruit cocktail—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Grapefruit—Average retail price per pound or pint and per cup equivalent Download as Excel       3/19/2015   
Grapes—Average retail price per pound or pint and per cup equivalent Download as Excel       3/19/2015   
Honeydew—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Kiwi—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Mangoes—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Nectarines—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Oranges—Average retail price per pound or pint and per cup equivalent Download as Excel       3/19/2015   
Papaya—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Peaches—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Pears—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Pineapple—Average retail price per pound or pint and per cup equivalent Download as Excel       3/19/2015   
Plums—Average retail price per pound or pint and per cup equivalent Download as Excel       3/19/2015   
Pomegranate—Average retail price per pound or pint and per cup equivalent Download as Excel       3/19/2015   
Raspberries—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Strawberries—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Tangerines—Average retail price per pound or pint and per cup equivalent Download as Excel       3/19/2015   
Watermelon—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Vegetables   Back to top   
Acorn squash—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Artichoke—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Asparagus—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Avocados—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Beets—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Black beans—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Blackeye peas—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Broccoli—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Brussels sprouts—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Butternut squash—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Cabbage—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Carrots—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Cauliflower—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Celery—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Collard greens—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Sweet corn—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Cucumbers—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Great northern beans—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Green beans—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Green peas—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Green peppers—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Kale—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Kidney beans—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Lentils—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Iceberg lettuce—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Romaine lettuce—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Lima beans—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Mixed vegetables—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Mushrooms—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Mustard greens—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Navy beans—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Okra—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Olives—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Onions—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Pinto beans—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Potatoes—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Pumpkin—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Radish—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Red peppers—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Spinach—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Summer squash—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Sweet potatoes—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Tomatoes—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Turnip greens—Average retail price per pound and per cup equivalent Download as Excel       3/19/2015   
Snack Substitutions   Back to top   
Snacks—Portion size, price/portion, and calories/portion for 20 fruits and vegetables and 20 snack foods Download as Excel       11/28/2012   
Snacks—Average retail price and cost per portion for calorie-dense snack foods Download as Excel       11/28/2012   
Snacks—Average retail price and cost per portion for fruits and vegetables Download as Excel       11/28/2012   
Snacks—Impact on food costs of substituting fruits and vegetables for other snack foods Download as Excel       11/28/2012   
Snacks—Impact on caloric intake of substituting fruits and vegetables for other snack foods Download as Excel       11/28/2012   

Last updated: Monday, June 08, 2015

For more information contact: Hayden Stewart and Elizabeth Frazão

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