The International Young Design Entrepreneur Award 2011 - 2012 Frequently asked questions

What is the International Young Design Entrepreneur Award 2011-2012?

The International Young Design Entrepreneur Award is part of the International Young Creative Entrepreneur (IYCE) Award Programme organized by the global British Council to celebrate young talent working in the creative industries* across the world. After the successes of the Fashion award in 2008 and Screen award in 2010, this year, Vietnam will be participating in the competition for the Design sector.

(*) The creative industries, according to the UK’s definition, include 13 sectors: advertising, architecture, the arts, antiques, crafts, design, fashion, film, interactive leisure software, music, the performing arts, publishing, software and computer services, media, television and radio.

What is the definition of Design?

Design sector includes:

• Architecture, interiors and environment
• Product design manufacture: furniture, industrial products and craft
• Fashion, textile, accessories or perfume design and production
• Design promotion: shows, exhibitions, festivals, events
• Design retail: buying, merchandising
• Design product research, sourcing, supply chain management
• Design marketing, PR, branding, communications, journalism, publishing

What are the qualities of a creative entrepreneur?

For the purpose of the awards programme, creative entrepreneurs should possess the following qualities:

Entrepreneurial ability

• Risk taking
• Passion for their creative sector
• Corporate skills: Business acumen, commercial awareness and managerial ability with the end product of articulating a business vision and strategy
• Interpersonal skills: Ability to sell an idea, negotiate and network

Leadership ability/potential to change their sector

• Leadership ability: Have the vision to combine their creative and entrepreneurial skills to be a leader in their national creative community.  Ability to share the lessons of their IYCE experience with others.
• Agent of change: ability to make a difference – as not merely successful in business terms but also intervenes in the domestic market to impact positively on its infrastructure.

Market awareness and understanding

• Market awareness: Knowledge of the local market situation and their role in it
• Ability to spot gaps within the market and exploit these opportunities into real solutions

Originality of ideas

• Original ideas and the flexibility to develop these in a commercial context
• Self confidence: Possess the focus and ambition to support their original ideas

International outlook and ability to network with the UK/globally

• International outlook: The will and ability to develop a mutually beneficial culture of personal and professional engagement, collaboration and partnership with the UK, and to benefit from dialogue with other international participants.

Who can apply for the award?

In order to participate, entrants should:

• be aged between 25 - 40 by 30 June  2011
• be already working in the design sector for a minimum of 3 years
• be entrepreneurial and should have demonstrated their ability in the promotion of the design sector in Vietnam in a commercial and/or public context
• have the appropriate character, drive and ability to demonstrate their potential as a future leader of this sector in Vietnam
• have good English Language skills

What can you obtain from the award?

The national winner will:

• represent Vietnam in the international competition “The Young Design Entrepreneur” in the UK in September 2011
• receive a 10-12 day trip to the UK with opportunities to network with UK design industry partners and winners from participating countries
• participate in the prestigious ‘London Fashion Week’ and ‘London Design Festival’
• receive a Design Award certificate and 15 million VNĐ to invest into the winner’s bussiness idea.

How to apply?

In order to apply, applicants need to submit the following by the deadline of 30 June 2011:

• A fully-completed participation form.
• An up to date CV.
• A copy of ID card or valid passport.

Applications can be sent via e-mail, or post to

Ms. Le Anh Tho
Assistant Director
British Council – 25 Le Duan Street, District 1, Ho Chi Minh City
Fax: +84 (08) 38232861
Email: tho.le@britishcouncil.org.vn  

When is the final date to apply?

Your application must be submitted to the British Council Ho Chi Minh City no later than 1700, 30 June 2011 (according to the postal seal).

How is the selection process carried out?

The short-listing process will be carried out by the specialists of the British Council. The short-listed candidates will make a 20-miniute presentation and attend a 20-minute interview in English with the panel of judges within the period from 11 to 15 July 2011. Presentations and interviews delivered by candidates are required to focus on information regarding the national design sector situation, their achievement in the design industry and how this competition benefits them. Furthermore, candidates should demonstrate their entrepreneurial skills, leadership ability/potential to change their sector, market awareness and understanding, creative ability/originality of ideas and finally international outlook and the ability to network with the UK and globally.

When will the trip to the UK take place?

The national winner’s trip to the UK will take place from 17 to 29 September 2011.

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