Watch IDEATORS II

IDEATORS

British Council’s flagship reality-TV Entrepreneurship Challenge

‘IDEATORS’ is the British Council’s flagship reality-TV Entrepreneurship Challenge. The aim of this television show is to create an interactive platform for a selected group of aspiring young entrepreneurs in Sri Lanka and the UK to present their innovation and entrepreneurial skills in a live and competitive environment to a large audience through television and online media, thereby promoting innovation and entrepreneurship among youth.

The first season “IDEATORS – Tomorrow’s Entrepreneurs” was organised as part of the National Entrepreneurship Week held in Sri Lanka in November 2008 and was aired on ETV in early 2009. In the first season of IDEATORS, 45 undergraduates from 13 Sri Lankan universities and seven undergraduates from six UK universities took part in a series of real life business challenges. Leading companies including Laugfs Holdings, Dankotuwa Porcelain, ODEL, DSI and Unilever partnered with the British Council to organise this first-of-its kind television show in Sri Lanka.

The hugely successful second season, “IDEATORS – Next Generation Entrepreneurs” was broadcast in early 2010 on Art Television. Season two was different in many ways to the first season, as it had six undergraduates from the UK and six undergraduates from Sri Lanka, divided in to two teams, competing against each other over 12 challenging episodes. One contestant from the losing team was eliminated at the end of each episode. The show was organised in partnership with Art Television and a number of corporate partners including Hilton Residencies, Keells Super, Reckit Benkiser, Pizza Hut, Sampath Bank, Lanka Institute of Fashion (LIFT), Majestic Cinema, Apollo Hospitals, Lake House Publishers, Highway Express, Dialog and Wild Drift. IDEATORS – Season 2, was one of the most innovative television shows of its kind which featured the famous Sri Lankan businessman Dian Gomes as the head of the panel of judges. The two seasons have attracted millions of viewers on television as well as on YouTube. Visit our YouTube site to view IDEATORS online.

IDEATORS 3 – DESIGN ENTREPRENEURS
With the success of its first and second seasons, the British Council is organising a new version of IDEATORS in 2011-12. The competition format has been reinvented to be more challenging to the contestants and more exciting to the viewers and the entire show will focus on business tasks designed around fashion design, fashion photography, interior design and graphics design etc.

GOAL
The goal of this programme is to inspire the youth (specifically undergraduates) to become entrepreneurial in their way-of-work and life. We will achieve this goal by recognising and showcasing the spirit of entrepreneurship within undergraduates of Sri Lanka and the UK, by placing them in real-life business challenges and testing their survival through innovation and entrepreneurship.

OBJECTIVES

Create passion among youth for enterprise and promote the importance of entrepreneurship education
Provide opportunities for undergraduates in Sri Lanka and the UK to experience real-life business challenges and to express their innovation, creativity and entrepreneurship on public media
Provide opportunities for the UK and Sri Lankan undergraduates to interact, share ideas and develop networks.

COMPETITION FORMAT

The competition will start with 12 contestants comprising of six undergraduates from Sri Lanka and six undergraduates from the UK.
There will be 12 episodes, each featuring a fashion or fashion related business challenge aimed at measuring innovation and entrepreneurship as well as a number of other essential skills of the contestants.
The competitions will take place at different in-door and out-door locations.
One or more members from the losing team will be eliminated at the end of each episode as decided by the judges.
The winner of the final episode will receive ‘THE IDEATOR’ challenge trophy and prizes. If the winner is a UK student he/she will be awarded a short internship at a leading Sri Lankan company and if the winner is a Sri Lankan student he/she will be given a short visit to the UK

More details will be made available to the selected contestants and partners.

PROJECT MILESTONES

June 2011 IDEATORS 3 Project commences
end August Contestants selected
Sept – Oct
(30 days) Competition takes place in Sri Lanka (UK participants should be ready to spend 30 days in Sri Lanka)
Jan 2012 onwards
(3 months) Airing of IDEATORS in Sri Lanka and simultaneous webcast through YouTube.

SELECTION OF CONTESTANTS
Contestants will be selected based on applications submitted by the Sri Lankan and UK universities and Higher Education Institutions followed by auditions. Please see the application form for eligibility criteria and guidelines.

PARTNERSHIP OPPORTUNITIES
There are many ways you can partner with us in this unique programme. For partnership opportunities please contact Eranda Ginige.

FOR MORE INFORMATION PLEASE CONTACT:
Eranda Ginige
Manager Education Partnerships
British Council
49 Alfred House Gardens
Colombo 00300
Sri Lanka

T +94 11 7521521
M +94 772 519910
E eranda.ginige@britishcouncil.org

Lakmaal Rodrigo
Assistant Manager Programme Delivery
49 Alfred House Gardens
Colombo 00300
British Council Sri Lanka
T +94 11 4521542
E lakmaal.rodrigo@britishcouncil.org

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