This is the workshop if you need to sell your ideas in writing. It helps you to develop your persuasive writing skills in order to produce proposals that address your readers’ needs, flow logically and use language that convinces those who matter.
You will work in groups, taking part in discussions, exercises and interactive activities. You will also work on a written case study and receive feedback from your trainer and other participants on your strengths and areas you need to improve on.
BENEFITS
After this one-day workshop you will be able to:
feel more confident in your ability to write persuasively
understand your readers and their expectations better
sell your ideas to the people that matter
LEARNING OBJECTIVES
You can expect to:
find out how to adapt your writing to fit different readers
learn to structure your proposals so they are easy to follow
discover how to write in persuasive language
COURSE OUTLINE
What is a proposal?
How is a proposal different from a report?
What is the purpose of proposals?
What does a proposal look like?
Meeting your readers’ expectations
Structuring your proposal
Developing the situation and benefits sections
Who do you need to persuade?
Meeting the organisation’s evaluation criteria
Countering objections
Adapting to different readers’ styles and concerns
Using themes to unify your proposal
How am I going to say it?
Making your methods section more persuasive
Writing effective headings and subheadings
Using powerful language
WHO THE COURSE IS FOR
This course is for managers, senior officers and executives who want to get their ideas accepted by readers.
When: To be scheduled
(from 0900 to 1600)
Where: Cinnamon Lakeside – Dukes Court 2
Fees
Individual price - Rs. 10,600/- (includes lunch &
refreshments)
At your own
premises - Rs. 99,000/- (up to 20 participants)
This price does not include the
cost of transporting the trainer
to and from your premises
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