The Games offered a once-in-a-lifetime opportunity to showcase the UK’s cultural strengths, to enhance positive perceptions of the UK and develop new and lasting international collaborations and connections.
The Cultural Olympiad and the London 2012 Festival formed the largest cultural celebration ever seen in the history of the modern Olympic and Paralympic movements.
The London 2012 bid promised to reach young people all around the world.
The British Council’s programme for the London 2012 Games touched the lives of people all over the world, building connections and lasting partnerships with the UK.
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