The Games offered a once-in-a-lifetime opportunity to showcase the UK’s cultural strengths, to enhance positive perceptions of the UK and develop new and lasting international collaborations and connections.
In this section
Culture at the heart of the gamesThree actors at the World Shakespeare Festival
The Cultural Olympiad and the London 2012 Festival formed the largest cultural celebration ever seen in the history of the modern Olympic and Paralympic movements.
Inspiring a generationYoung girls take part in sports activities in Brazil
The London 2012 bid promised to reach young people all around the world.
A Global ProgrammeSeb Coe, Chair of LOCOG and International Inspiration Ambassador David Beckham in Athens for the handover of the Olympic Torch inspiring young people during a school visit
The British Council’s programme for the London 2012 Games touched the lives of people all over the world, building connections and lasting partnerships with the UK.