Picture of Yoris Sebastian, IYEMY finalist 2006, image © Yoris Sebastian

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Learn English – Culture

The music issue of this magazine.

British Council

International Young Music Entrepreneur of the Year award

British Council Music

Hear all about the vibrant and diverse landscape of the UK's music scene

Indonesia's music entrepreneur

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Watch Yoris at London Calling

Yoris’ profile
Yoris Sebastian is general manager of the Hard Rock Café Indonesia and founder and president director of IP Entertainment. The company’s second youngest ever General Manager, Yoris pioneered the Hard Rock Café’s ‘I Like Monday’ live events, giving many young local artists their first break. He has since co-founded IP Entertainment to raise standards of event organisation and artist management in Indonesia. Yoris won a IYMEY runners up prize of £3,000! We interviewed him about his work, the UK and his life and inspiration.

Picture taken inside Vox Pop, Manchester, image © Lisa Moult / British Council

You

How did you get into music?
I liked music since I was little but never thought I’d be working in the business.  From work with a music publisher I progressed to the Hard Rock Café, and now am a director and co-founder of an Entertainment Group.

Where do you want to be in your music career and how far along that road are you now?
I want to establish my own consultancy company, and feel I am on the right track.

How does your work stand out from the crowd?
I directly influence and manage several popular music programmes at the Hard Rock Café (Indonesia).

Fact file

More questions

Picture of Yoris, Momo and Jesse at IYMEY awards ceremony, image © Frank Noon

The UK

What aspect of UK culture on this trip strikes you the most?
So far, Manchester for its International Festival and its music network … really great.

Who or what aspect in the UK music scene do you most admire?
The indie music scene; I’ve really learnt many things from hearing about this.

What are the biggest similarities and differences between music in the UK and your country?
Similar love of music but different spending power and infrastructures.

IYMEY Award: what will you do with the prize money, if you win?
Will start a new project: Project Goliath, where the big (Goliath) will help the small (David).  Will create a music website and arrange a workshop for increasing skills in music management and production.

Anatole
September 2006

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