Our
Writing website can help you write customer-focused content using the Obtree templates. Find out about writing customer journeys, lozenge copy, titles, subtitles, introduction, calls-to-action and offers.
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Template standards
Here you will find advice on using the Obtree templates. The site includes best practice guidelines and template standards. If you have queries about the Obtree templates contact us.
A list of Obtree templates
There are
84 templates to choose from in Obtree. This page lists all the available templates and provides a photo and a description of each one.
Download MS Word versions of the Obtree templates
Download Word versions of the most commonly used Obtree templates to help develop your site.
CUSTOMER JOURNEYS AND TEMPLATES
Templates work to re-inforce customer journeys and to present a consistent online brand.
Find out how each template has a specific purpose and how it sits within the hierarchy of templates.
Presentation and layout standards
The templates control how you present your content. Find out what the standards are for presenting content in
lozenges,
wide and
tall testimonial lozenges,
news pods,
titles and subtitles and other common areas on the templates.
USING IMAGERY
There are a number of issues to consider when
using images in Obtree. We have put together guidance that covers topics including size, quality, data protection and copyright.
Template ranking
Our template ranking page lists all templates and how frequently they have been used across our sites in Obtree.
Find out more.
