Education UK Exhibitions

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Other exhibitions in 2012

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Education UK Emerging markets campaign: India

28 April to 10 May 2012

In May 2010 we piloted the Education UK India: Emerging Markets Campaign which was designed to be an innovative and lower cost option to explore second and third cities. The cities selected for the events had shown good potential for a student recruitment event of this type and over the last two to three years the Education UK team in India has been working in these markets organising exhibitions focusing on agents and delivering presentations to generate interest and prepare them for an Education UK recruitment event.

The successful pilot was followed up with a second Emerging Markets Campaign last year.  The success of this means that we are pleased to announce that we will be repeating the event in April-May 2012. The dates and cities for the event have been confirmed as follows:

Key details

Date Location Participation Fee Maximum number of participants
28 April 2012 Thiruvananthapuram £729.00
£739.80 inc VAT 20
02 May 2012 Lucknow £650.00
£659.63 inc. VAT 20
05 May 2012 Vijayawada £729.00
£739.80 inc. VAT 20
08 May 2012 Surat £650.00
£659.63 inc. VAT 20
10 May 2012 Guwahati £650.00
£659.63 inc. VAT 20

* VAT is now payable on the added-value UK administration of all Education UK Exhibitions. Please see the VAT section at the bottom of this page for further details.

The participation fee includes:

• venue hire
• Table 180 cm x 76 cm with a tablecloth and four chairs (two chairs on either side of the table)
• PR campaign: advertising on: web-site, radio, newspapers, web banners, flyers, through school visits all over India, press releases and articles in local newspapers
• Water & tea/coffee
• A travel agency will be recommended to book accommodation, internal travel & airport transfers as a package for all delegates travelling with the event. If delegates wish to make their own travel arrangements and reservations, they are welcome to do so.

Format

• This will be a table and chair event, where each institution can display an institution branded table cloth and a maximum of two pop-up banners.
• Institutions are advised to showcase their respective prospectus keeping in mind that the event will attract 350 to 700 visitors a day.
• Volunteers will be optional and will be arranged by us only if the institution requests one in advance. The institution will be expected to pay Rs. 500/- directly to the volunteer.
• A maximum of two people will represent each institution which includes the delegate and agent (if any). It is mandatory to have at least have one institutional representative at each venue

Stand sharing will be made available at a premium of twenty per cent on the stand costs.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

Special note

At the India Advisory Panel, a decision was taken to limit the total number of representatives on an exhibition stand to four in a combination of any or all of the following:

• Institution staff
• Volunteers (stand assistant)
• Agents representing the institution
• Alumni

Volunteers will be optional and this information and a form requesting names of the stand representatives will be included on the booking forms for the event.

It is strongly advised that institutions send representatives from the UK to staff their stands rather than using local agents only since students expect to meet UK representatives and not agents whom they can meet anytime.

Aims and objectives
The overall aims and objectives of this event are:

• To create awareness and promote UK education amongst students in second and third tier cities of India.
• Provide an opportunity for UK institutions to showcase their courses, modes of study and facilities for international students
• To provide a recruitment platform for UK institutions with minimal costs involved at a time of year when many of you are already in India
• To raise awareness of institutions’ brands and awareness of the UK as a study destination

Target Markets

The target markets for this exhibition are:

Undergraduate and pre-university subject

• Management, business and finance
• Engineering and technology
• Computing, maths and IT
• Built and natural environment
• Health and medicine
• Humanities
• Law
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts
• Applied and pure sciences
• Learning at a distance

Postgraduate and MBA subject chapters

• Management, business and finance
• MBA
• Computing and IT
• Engineering and technology
• Applied and pure sciences
• Built and natural environment
• Health and medicine
• Humanities
• Law
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts
• Learning at a distance

Venues

Thiruvananthapuram : 28 April 2012
Hotel Vivanta by Taj
C V Raman Pillai Road
Thycaud
Trivandrum - 695 014

Lucknow : 2 May 2012
Hotel Vivanta by Taj
Vipin Khand
Gomti Nagar
Lucknow - 226 010

Vijayawada : 5 May 2012
The Gateway Hotel
39-1-63, M.G. Road
Vijayawada - 520010

Surat : 8 May 2012
The Gateway Hotel
Ambika Niketan, Athwa Lines
Surat Dumas Road
Surat - 395007

Guwahati: 10 May 2012
Hotel Gateway Grandeur
G.S.Road.Cristian Basti.
Guwahati-781005

Market information

• India market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles
• An event report is available for the 2011 India Emerging Markets Campaign

Draft programme

Date  Time  Activity 
Saturday, 28 April  1300 - 1800  Exhibition in Trivandrum
Hotel Vivanta by Taj 
Wednesday, 2 May  1300 - 1900  Exhibition in Lucknow
Hotel Vivanta by Taj 
Saturday, 5 May  1300 - 1800  Exhibition in Vijayawada
The Gateway Hotel 
Tuesday, 8 May  1300 - 1900  Exhibition in Surat
The Gateway Hotel 
Thursday, 10 May  1300 - 1900  Exhibition in Guwahati
Hotel Gateway Grandeur  

Visa requirements
Visas are required for UK passport holders. Where visas need to be obtained, it is the responsibility of the applicant institution to follow the correct procedures.

Freight
See below for estimated freight deadlines for this event.  Please contact your chosen freight provider directly for confirmation of their deadlines.

• Sea freight: 27 January 2012
• Air freight: 30 March 2012

The participation fee does not include freight costs and these are the responsibility of the participating institution.

Cancellation
Cancellation fees will be charged for withdrawal from this event, as of the date of receipt of notice of withdrawal:

• 50 per cent of the full exhibition cost for withdrawals received on or after 23 March 2012.
• 100 per cent of the full event cost for withdrawals received on or after 30 March 2012

Notice of cancellation must be given by e-mail to educationuk.events@britishcouncil.org. You will receive a confirmation message within one week of your cancellation.

Applications
The deadline for applications is 29 March 2012

Please complete the on-line application form. You will receive confirmation by e-mail once your application has been received.

All applications are subject to the Education UK exhibitions terms and conditions, which include the eligibility and selection criteria and details of when you will be informed whether your application has been accepted or rejected.

If you have any queries about this event, please contact Stephen Farnsworth, Exhibitions Manager.

VAT
From 1 January 2010 HMRC implemented changes to the way VAT is to be collected and charged, specifically in relation to VAT treatment of cross-border services.  VAT is now payable on the added-value UK customer management element of all Education UK Exhibitions taking place outside of the EU. In order that VAT be apportioned it will now be necessary to separate the UK management element out accordingly.

The exhibition invoice will display two lines:  

1. The first line will detail the overseas costs of the exhibition (venue hire, equipment hire, local promotion, local staff costs etc.) and will not be VAT-able.
2. The second line will detail the UK costs of the exhibition (recruitment, administration, UK promotion etc.) and will be VAT-able.

This cost for UK management has always been in place, the only difference being that prior to these changes it was included as part of the holistic pricing model for each exhibition.  

Please see the HM Revenue and Customs website for further details.

DCSIMG