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Education UK Postgraduate Week, Brazil

3 to 7 October 2007

An Download PDF Document event report (271KB)   [Education UK Partnership password required] is available.

After conducting market research, we have identified a more focused approach to promoting UK education in Brazil - the postgraduate niche markets. The first Education UK Postgraduate Week in Brazil will provide institutions with:

  • shorter, more focused visits;
  • minimum cost;
  • quality audience instead of quantity.

Unfortunately, the dates of this event coincide with those in Argentina and Chile. The Education UK team in Brazil tried different dates, but because of national holidays and venue availability, the first week of October was the only viable option. Brazil confirmed its dates before Argentina and Chile, but because these exhibitions are not organised directly by the British Council, we were unable to alter them. We are working with Argentina and Chile to organise brochure/poster exhibitions, so institutions can participate in all events.

Key details

Date Location Participation fee for Partnership members Participation fee for all other institutions Maximum number of participants
3 to 4 October 2007 Rio de Janeiro, Brazil GBP 910 GBP 1,820 8
6 to 7 October 2007 Sao Paulo, Brazil GBP 965 GBP 1930 12

The participation fee includes:

  • venue hire (British Council premises);
  • table, four chairs (two at each side);
  • room for one-to-one interviews on specific times;
  • PR campaign: advertising on web, newspapers/magazines, flyers, e-mail marketing;
  • marketing briefing, brunch, cocktail, stand assistants, refreshments;
  • discounted hotel rates, local transport.

Stand sharing will be made available at a premium of twenty per cent on the stand costs.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

Target markets
Postgraduate and MBA subject chapters
Specifically the following key subject areas:

  • Applied and pure sciences
  • Built and natural environment
  • Computing, mathematics and IT
  • Engineering and technology
  • Health and medicine
  • Humanities
  • Law
  • Management, business and finance
  • MBA
  • Social sciences and communications
  • Sport, leisure, hospitality and tourism
  • Visual and creative arts
  • Learning at a distance

Higher Education institutions will be able to promote their undergraduate and English programs on their tables, if they want to.

Market information

Programme (draft)
Rio de Janeiro

Date

Time

Activity

Wednesday
3 October 2007

0930-1100

Welcome and market briefing with Rio de Janeiro team

1100-1300

Networking brunch with agents and institutions

1330-1730

Universities group 1: Live Chat afternoon (50 minutes each institution)


1700-2200

Postgraduate exhibition

Thursday
4 October 2007

1330-1730

Universities group 2: Live Chat afternoon (50 minutes each institution)


1700-2200

Postgraduate exhibition

Sao Paulo

Date

Time

Activity

Friday
5 October 2007

1400-1600

Brazil Partnership meeting

1600-1730

Welcome and market briefing with Sao Paulo team

1830-2030

Networking cocktail with agents and institutions

Saturday
6 October 2007

1400-2000

Postgraduate exhibition

Presentations by institutions at Auditorium, scheduled by Education UK team

Individual or group interviews with students or contacts at the British Council

Sunday
7 October 2007

1400-2000

Postgraduate exhibition

Presentations by institutions at Auditorium, scheduled by Education UK team

Individual or group interviews with students or contacts at the British Council

  • The program covers only the main events in Rio de Janeiro and Sao Paulo. The Brazil team will be happy to help institutions that want to build a customised calendar visiting other cities or liaising with local contacts.
  • On the mornings of 4 and 5 October 2007, the Rio de Janeiro office will be available for one-to-one interviews scheduled with students met at the event on the previous night. The same will happen in Sao Paulo on 7 October 2007.
  • Institutions will previously elect whether to hold an on-line Live Chat session to all of Brazil in one of the afternoons at the Rio de Janeiro event. More details will be given in the event handbook.
  • Institutions' presentations will be attended by students pre-registered and filtered by the British Council, so that each institution interacts with an audience compatible with its strengths and strategy.
  • Presentations in Sao Paulo will be webcast live to the whole country and later made available on the web so that students can watch them.
  • A few weeks before the actual event, on-line presentations will be available for students on the British Council’s website, preparing them to meet the institutions. General themes like postgraduate courses, Chevening, English & IELTS and studying in the UK will be explored, so that during the Postgraduate Week, the pre-registered students feel prepared for a higher level of discussion with UK representatives.

Venues
Rio de Janeiro
British Council
Rua Jardim Botânico
518 / 1 andar
Jardim Botanico

Sao Paulo
British Council
Centro Brasileiro Britânico
Rua Ferreira Araújo
741 / 3° andar
Pinheiros

Visa requirements
Visas are not required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit.

Freight
See below for estimated freight deadlines for this event.  Please contact your chosen freight provider directly for confirmation of their deadlines.

  • Sea freight: 24 August 2007
  • Air freight: 7 September 2007

The participation fee does not include freight costs and these are the responsibility of the participating institution.

If you have any queries about this event, please contact the Education UK Events Helpdesk

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