Read this article about public relations and identify the advantages and disadvantages.
Why use PR?
Your company may be about to launch a new product or merge with another company. You might want to change your brand name, or create a market demand for your product. You may need to build credibility as a small company in a large industry. Effective Public Relations campaigns can help do all of this.
What does a PR executive do?
A PR executive is the liaison between a company and the public. Their functions are extremely varied and can include:
Writing and editing press releasesA PR executive’s job may differ depending on whether they work for their own company or as an outside consultant. The following are some of the points you should consider when choosing to work as an in-house public relations executive or as a consultant in an independent agency.
In-house PR
Pros:
You know the company well and so can possibly better promote its attributes than an outside agencyCons:
You may be too involved to take an objective look at your company in order to promote its values effectivelyPR consultancies
Pros:
A PR budget is discussed prior to the publicity campaign so both parties are fully aware of what to expectCons:
As a consultant you may have a large portfolio of clients and so may have a limited time to dedicate to each individual accountWhat qualities do you need to be a Public Relations executive?
You need to:
have great communication skillsCheck the opposites to these qualities.
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