'Churchill had a personal "soft power" that extended beyond his political and strategic skills.' Drawing (c) Lyn Ott, licensed under CC BY-SA 2.5, 2.0 and 1.0, and adapted from the original.
Churchill: an icon of soft power?
14 July 2015
The British Council’s John Dubber examines how a figure famous as a war leader was also a master of soft power, or influence by attraction rather than coercion.