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Corporate Performance
Impact perspective corporate outputs

Result 2006–07 Result 2007–08 Target
2006–07 Result against previous year Result against target
Internationalism Relationships brokered by the British Council broaden the international view of young people 79 83 79 Target met Target met
Long-term relationships An increase in the number of quality relationships between the UK and other countries* 78 80 78 Target met Target met
Positive partnerships The UK is increasingly recognised as a country of choice for partnering social change 76 80 78 Target met Target met
Self-development The UK is increasingly recognised as a country able to satisfy aspirations for self-development 77 76 80 Target partly met Target not met
Creative ideas and achievements The UK is increasingly recognised for its creative ideas and achievements 75 76 78 Target met Target partly met
ELTO
(Evaluation of long-term outcomes)
Evidence from senior decisions-makers and influencers – T1 and T2* 80 78 83 Target partly met Target not met
Strengthening of ties with the UK resulting from new or continuing engagement with the British Council 74 68 78 Target not met Target not met
Personal/organisational beneficial changes resulting from new or continuing engagement with the British Council 83 82 88 Target partly met Target not met
*We use the following definitions for our target audiences:
T1 High-level decision-maker; T2 Influencer or leading professional; T3 People with potential.

Result 2006–07 Result 2007–08 Target
2006–07 Result against previous year Result against target
Reputation and satisfaction perspective
Customers satisfied with the British Council 80 80 82 Target met Target partly met
Customers perceive the British Council as innovative 81 81 82 Target met Target partly met
Foreign and Commonwealth Office satisfied with the British Council† 87 76 87 Target not met Target not met
Audience perspective Engaged through British Council projects, programmes and services* Result
2006–07 Result
2007–08 Result against previous year  
Remote reach (millions) 86.8 million 112.2 million Target met
Engagement (millions) 16.5 million 15.6 million Target not met
A high proportion of T1 (high-level decision-makers and leaders) significantly engaged with the British Council 9,063 12,353 Target met
More international students in UK higher education HE
356,080
(2005–06 results) HE
376,190
(2006–07 results) Target met
More international students in UK further education FE
87,175
(2005–06 results) FE
84,340
(2006–07 results) Target partly met
Increasing numbers of participants pursuing British Council-offered opportunities for self-development
Numbers of teaching centre students and examinations candidates (millions) 1.4 million 1.5 million Target met
Increasing numbers of young people involved in links leading to broader international views (millions) 7.5 million 8 million Target met
†The results from the Heads of Mission survey for 2007–08 are not strictly comparable with those for 2006–07 owing to differences in the survey coverage and data collection methodology.
The United Kingdom’s international organisation for cultural relations and educational opportunities.
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