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Magazine Overview

U.Va. Magazine is the flagship publication of the University of Virginia, offering the only advertising opportunity to directly reach the entire U.Va. community.

Published by the University of Virginia Alumni Association since 1901, U.Va. Magazine has one of the highest per-issue circulations among university magazines in the country.

The quarterly magazine and e-newsletter have recently collected several CASE awards for both their editorial and design excellence. Each issue of U.Va. Magazine includes intriguing feature articles, covers all aspects of the University and is proudly displayed on coffee tables around the world.


U.Va. Magazine

  • 2013 CASE III Special Merit Award for overall magazine
  • 2010 CASE III Award of Excellence for overall magazine
  • 2006 & 2007 CASE III Award of Excellence for feature writing (staff)
  • 2005 CASE III Special Merit Award for photo essay and series
  • 2005 CASE III Award of Excellence for illustration
  • 2004 & 2005 CASE III Special Merit Award for overall magazine

U.Va. Magazine E-Newsletter

  • 2013 CASE Circle of Excellence Silver Award
  • 2012 & 2013 CASE III Grand Award
  • 2013 CASE III Award of Excellence magazine/tabloid Improvement
  • 2012 Circle of Excellence Gold Award
  • 2009 & 2011 CASE Circle of Excellence Silver Award
  • 2011 CASE III Special Merit Award
  • 2010 CASE Circle of Excellence Grand Gold Award
  • 2010 CASE III Award of Excellence Award

  • 2012 CASE III Award of Excellence for homepage design
  • 2009, 2010. 2011 CASE III Award of Excellence for the overall website
  • 2011 Min’s Editorial & Design Awards, Honorable Mention for online features/section design
  • 2009 CASE III Special Merit Award for homepage design

From the Council for Advancement and Support of Education (CASE), a national professional organization for alumni relations, communications and development professionals.

Circulation and Reader Profile

Demographics Map


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79% keep their copy of Virginia Magazine for more than one month

83% of readers rate U.Va. Magazine as the best source of information about the University.

97% of readers rate the magazine good or excellent.

More than 208,000 copies
circulated to every state in the U.S.
and around the world


  • 190,000 Alumni households (many households include multiple alumni, totaling a direct reach of 200,000+ alumni)
  • 15,000 Non-alumni parents of current students
  • 3,600 Faculty members

Printable Media Kit

Media Kit Download the 2014 Virginia Magazine printable media kit [PDF].

Current Issue Digital Edition

View the current digital edition of Virginia Magazine.

For Rates and More Information

Call Katie Feagans, Advertising Manager at the University of Virginia Magazine: (434) 243-9022 or e-mail her:


Most Commented

  1. Greatest Moments in U.Va. Sports History (and some we’d like to forget): Alumni share memories of everything from Ralph Sampson to Omaha (26)
  2. Object Lesson: Telling the history of U.Va. one piece at a time (1)
  3. The Secret Life of Ken Elzinga: Professor has written four murder mysteries under a pseudonym (1)
  4. The Maestro: Philip Glass Visits U.Va. (1)
  5. Songs In the Key of Life: The No Tones are an a cappella group for students who can't sing (1)



When Kevin Sauer arrived in Charlottesville in 1988, the men's and women's club rowing teams shared a boathouse with no electricity. They had no truck to tow the boats.

What to Read This Summer

Notable alumni and faculty recommend some of their favorite books for your summer reading.

17 Things to Love About Charlottesville in the Summer

From swimming holes to watering holes, alumni share their favorite activities and ways to keep cool.

Sports Briefs

A tennis championship, a baseball no-hitter, a track school record and news from the Cavalier Marching Band.

Copyright © 2014 by the University of Virginia Magazine

Published by the U.Va. Alumni Association

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