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Magazine Overview

U.Va. Magazine is the flagship publication of the University of Virginia, offering the only advertising opportunity to directly reach the entire U.Va. community.

Published by the University of Virginia Alumni Association since 1901, U.Va. Magazine has one of the highest per-issue circulations among university magazines in the country.

The quarterly magazine and e-newsletter have recently collected several CASE awards for both their editorial and design excellence. Each issue of U.Va. Magazine includes intriguing feature articles, covers all aspects of the University and is proudly displayed on coffee tables around the world.


U.Va. Magazine

  • 2013 CASE III Special Merit Award for overall magazine
  • 2010 CASE III Award of Excellence for overall magazine
  • 2006 & 2007 CASE III Award of Excellence for feature writing (staff)
  • 2005 CASE III Special Merit Award for photo essay and series
  • 2005 CASE III Award of Excellence for illustration
  • 2004 & 2005 CASE III Special Merit Award for overall magazine

U.Va. Magazine E-Newsletter

  • 2013 CASE Circle of Excellence Silver Award
  • 2012 & 2013 CASE III Grand Award
  • 2013 CASE III Award of Excellence magazine/tabloid Improvement
  • 2012 Circle of Excellence Gold Award
  • 2009 & 2011 CASE Circle of Excellence Silver Award
  • 2011 CASE III Special Merit Award
  • 2010 CASE Circle of Excellence Grand Gold Award
  • 2010 CASE III Award of Excellence Award

  • 2012 CASE III Award of Excellence for homepage design
  • 2009, 2010. 2011 CASE III Award of Excellence for the overall website
  • 2011 Min’s Editorial & Design Awards, Honorable Mention for online features/section design
  • 2009 CASE III Special Merit Award for homepage design

From the Council for Advancement and Support of Education (CASE), a national professional organization for alumni relations, communications and development professionals.

Circulation and Reader Profile

Demographics Map


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79% keep their copy of Virginia Magazine for more than one month

83% of readers rate U.Va. Magazine as the best source of information about the University.

97% of readers rate the magazine good or excellent.

More than 208,000 copies
circulated to every state in the U.S.
and around the world


  • 190,000 Alumni households (many households include multiple alumni, totaling a direct reach of 200,000+ alumni)
  • 15,000 Non-alumni parents of current students
  • 3,600 Faculty members

Printable Media Kit

Media Kit Download the 2014 Virginia Magazine printable media kit [PDF].

Current Issue Digital Edition

View the current digital edition of Virginia Magazine.

For Rates and More Information

Call Katie Feagans, Advertising Manager at the University of Virginia Magazine: (434) 243-9022 or e-mail her:

Most Commented

  1. From the Heart: Faculty and staff talk about going the extra mile (5)
  2. Mastering the Art of Mindful Eating: Paying attention to how you eat can lead to big health benefits (3)
  3. Finding Your Passion in Five Questions: A career coach's advice on how to figure out what you really want to do for work (2)
  4. Everyday Mindfulness: Pay attention to the moments in your day (2)
  5. Wrestling Rising: Steve Garland building program at his alma mater (1)


New & Notable

Poetry, scholarship, a young adult novel and a southwestern cookbook.

Seeing the Everyday in a Different Way

The exhibit includes a rare Johns monoprint from 1954 and many other lithographs, lead reliefs, screen prints and embossings.

Peace, Love and Understanding

U.Va. is among the Peace Corps' top volunteer-producing colleges and universities.

R&D: The Brain

U.Va. researchers look at genetic variation among brain cells; top-of-the-tongue phenomena; and a new method for diagnosing traumatic brain injuries.

Copyright © 2014 by the University of Virginia Magazine

Published by the U.Va. Alumni Association

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