Webinars

The Plank Center for Leadership in Public Relations hosts a series of webinars for public relations students, educators and professionals.  If you missed any, you may access them here. Please note:  The audio recordings are best accessed using Safari. Firefox may not support the files.

Building Your Brand and Finding That First Job

Building-Your-Brand-&-Finding-That-First-Job-Rev2-2 Gary McCormick, Director of Partnership Development, HGTV, and Kevin Saghy, Manager of Communications, Chicago Cubs, talk about what students need to do right now to make sure they land that first job. The topics include what employers are really looking for, what questions to ask yourself to get ready for the search, what strategy to use, and how to build your public persona online.

Access: Webinar recording (Note: If you get an error message, you may have to update your JavaScript to the latest version.) / Slide presentation

Agency for the Future

AFTF-1 GolinHarris CEO and President Fred Cook discusses the firm’s new G4 model called Prevolve and the factors that led to the restructuring of the agency. “We’re breaking away from traditional agency silos,” Cook said in announcing the new model. “We’ve replaced the standard, seniority-based hierarchy with global teams of dedicated specialists who are embedded in every account. As our world evolves, so, too, do the needs of our clients. Now, more than ever, clients value smart people who can provide actionable insights into their business.”

Access:  slide presentation / audio recording

Ethics in PR Education

EthicsinPREducation-1 Dr. Bruce Berger, Reese Phifer Professor in the Advertising & Public Relations Department at UA, moderates this session on ethics in PR education that includes presentations by Dr. Shannon Bowen, Syracuse University; Prof. Kathy Fitzpatrick, Quinnipiac University; Kevin Saghy, public relations & marketing specialist, Chicago Cubs, and Plank Center Board member; and Tom Martin, former SVP, corporate relations at ITT, former president of The Arthur W. Page Society, and now Executive in Residence, College of Charleston. Panelists address current research in PR ethics, best practices in teaching PR ethics, ethical dilemmas they’ve faced, how students view their ethics training, why it all matters.

Access:  slide presentation / audio recording

Corporate Responsibility & Sustainability:  So Far . . . and What’s Next

CSR Our panel of experts discuss what CSR is today, the lessons learned, what the new world of engagement and advocacy means for your organization, key messages for educators, and where we go from here.  Rick White, Vice President, Corporate Communications, Wisconsin Energy Corporation, and Plank Center Board member, led the discussion with Chris Deri, Executive Vice President, Director of Global CSR/Sustainability Practice, Edelman; Billy Shore, Founder and Executive Director, Share Our Strength; and Dr. Bob Heath, Professor Emeritus, University of Houston.

Access:  slide presentation / audio recording

Landing a PR Job After School:  What Employers are Looking For and What You Can Expect to Make

Landing-a-Public-Relations-(PR)-Job-After-School---FINAL-1 Okay, so you are about to graduate with a PR degree.  Now what?  What kinds of jobs are out there?  For that matter, are there jobs?  Do you have what employers are looking for?  How much can you expect to make?  Rick White, Vice President, Corporate Communications, Wisconsin Energy Corporation, and Plank Center Board member, led the discussion with Keith Burton, President, Insidege/GolinHarris and Plank Center Board member; Mark Harris, Vice President, Communications, IBM Global Business Services; Lisa K. Hart, Program Leader, Communication Leadership Development Program, GE; Jessamyn Katz, Director, Heyman Associates; and Rick Looser, COO Cirlot Agency and Plank Center Board member.

Access:  slide presentation / audio recording

How Emerging Digital Media Are Changing Our World:  A Conversation for PR Educators

Social-Media-Webinar--1 For public relations educators, social media are presenting new challenges.  How do we teach our students the new skills required?  How can we gain a better understanding of the problems facing organizations today?  How can we develop a curriculum to support these areas?  During this webinar, participants learned about the challenges and issues facing the profession from Jeff Beringer, Senior Vice President, Dialogue/GolinHarris; Robert French, Instructor, public relations and digital media, Auburn University; and Toby Ward, President, Prescient Digital Media.

Access:  slide presentation / audio recording

Deciding Between a PR Job and an Advanced Degree:  Making the Right Decision

PR-Job-versus-an-Advanced-Degree-2 Deciding what to do after graduation can be confusing.  Do you try to get a job in public relations?  Do you stay in school and go for an MA, or perhaps an MBA, or maybe even a JD?  This webinar explored topics such as the advantages of taking the job; the advantages of graduate school; weighing the pros and cons of an MA, MBA, and JD; and things to keep in mind if you are thinking about graduate school.  Moderated by Keith Burton, President of Insidedge/GolinHarris and a Plank Center Board member, the session included presentations by Brandi Boatner, a Past President of PRSSA; Doug Serton, an associate with Heyman Associates; and Dr. Karla Gower, associate professor of public relations at The University of Alabama and director of the Plank Center.

Access:  slide presentation

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