Dr Gideon Maas is the Director of the Institute of Applied Entrepreneurship at Coventry University, UK. Before joining Coventry University during 2007, he was the owner-manager of his own consulting company which focused on entrepreneurship and family businesses. Leading up to this he was the first International Chair in Entrepreneurship in South Africa. Dr Maas also worked in various other organisations over the past years, such as the Stellenbosch University Business School in South Africa and the First National Development Corporation in Namibia.  He was the principal researcher and author of the 2006 and 2007 Global Entrepreneurship Monitor Reports for South Africa. He was also an Associate Professor at the University of Limerick in Ireland. Dr Maas obtained his PhD degree from the University of Stellenbosch in South Africa. The topic of his research focused on creativity within small and medium sized businesses.