The European Union (EU) attracts over 600,000 international students each year and, as a study destination, already rivals North America in terms of its size. Due to the differences in the education system and language differences, however, Europe has largely been targeted as a group of independent study destinations. As the European education system becomes more homogenous through the Bologna process, this session looks at how Europe as a whole is developing as a leading study destination. It will highlight:
the findings of a major research study on international student perceptions of Europe
the role of the EU in promoting Europe as a study destination
the implications of Bologna and the trend towards teaching more programmes in English
the opportunities and tensions between marketing Europe and individual member states.