The global market for international education has started to shift dramatically, and is characterised by increasing choice for prospective international students. As the total number of international students increases, so do the number of countries actively competing for their share of the market.
China, Japan, Malaysia, Singapore, India, Thailand and the Gulf States are all part of this new competitor set with attractive incentives for international students. New research suggests that over the longer term, most of the current mobility from East Asia will be retained within the region rather than to the English-speaking
destinations that currently dominate.
What is the likely impact of these trends? And how might educators worldwide position themselves to take account of the new reality? This session considers these new trends, and the implications, and looks at whether the emergence of stronger trading blocs for international education is an inevitable conclusion.