This poster presentation explores whether global economic developments are in fact changing the shape of international student mobility. The needs of international students remain essentially the same, even if recruitment models have changed. This poster presentation will examine student mobility and recruitment, including inward versus outward mobility, exchange programmes, recruitment methods and the application process. It will also explore what student mobility is - a euphemism for exchange programmes or a smokescreen for recruitment? The poster presentation will demonstrate the increasing sophistication of the student recruitment market, showing the increasing demand for selective candidates and the needs of institutional and government sponsors. It seeks to examine how providers are reacting to these changes and the needs of applicants. It also explores what the removal of a fee cap for EU students could mean for internationalisation and non-EU recruitment.