This poster presentation aims to illustrate the challenges encountered by both Russian and UK partners engaged in a BRIDGE project. This will include an outline of the major benefits and the path to sustainability for the partnership programme. It will use the experiences and hurdles encountered by Saratov State SocioEconomic University and Buckinghamshire New University during the development, validation and delivery of a double award in International Management. The principal issue facing the sustainability of the BRIDGE CPD programme centres on the 'currency' or status of the qualification as it is perceived by professionals in Russia. Partners in the project have found a solution that they believe will render the programme sustainable in the long term in the Russian market. This involves using the CPD programme and the Saratov MB as a bridge into the University of Buckinghamshire MBA. This will provide the experience of two different educational and cultural systems.