Glen Murrell will present findings from the Global Recruitment Review - a survey of 28,000 prospective international students interested in pursuing further and higher education opportunities in the UK. The presentation will focus on established and emerging markets and will provide a unique insight into how students choose a destination country and a specific institution within that country. This valuable student intelligence will enable higher education institutions to evaluate and minimise the risks associated with over-reliance on leading international markets such as India and China.
Luke Cavanagh and Simon Braunholtz speak on Promoting Scotland as the place to study and work - research into student decision-making and perceptions of Scotland. This paper will examine recent evidence to support the Scottish Executive's international engagement polices, which focus on attracting students to Scottish universities and colleges and encouraging them to stay on as skilled migrants. It will present new research on student perceptions in countries such as China and Germany and decision-making of overseas students currently studying in Scottish universities and colleges. Finally the paper will present some innovative research that has recently been carried out looking at student responses to nationbranding marketing materials, which aim to promote Scotland overseas as 'the place to study and work'.