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Create and Deliver QR Codes

What are QR Codes?

A QR Code or Quick Response Code is a two-dimesional barcode that can be scanned and read using applications on smartphones.

Where can I create QR Codes?

There are many free sites that allow you to create QR Codes. Simply search on Google to find them. The Office of Web Services supports the use of bit.ly links to create and track QR Codes.

Thinking about creating QR Codes?:

What do I need to know?

When creating QR Codes for university purposes, please keep these things in mind:

  • Be sure to allow others in your department access to where you created your QR Code, so it doesn’t get lost and recreated again.
  • Do not represent the university as a whole with your QR Code. Official university QR Codes will come from the Chancellor’s Division – The Office of Web Services, Marketing, and Campus Relations.
  • Always use “One University Plaza” instead of the number “1” when adding our address to a QR Code.
  • Make sure that the content you point users to using a QR Code is mobile content. Pointing mobile users to web content that is not mobile is not the process and function for using QR code. UIS websites have been programmed with responsive web design by the Office of Web Services, so you can point a QR Code to your department or office website pages and they will automatically become mobile.
  • Assure users that QR Codes do not collect mobile information about them. It will, however, track how many people have scanned, when they scanned, and an approximate area/region/location of where they scanned the QR Code.
  • If you plan to track your QR Codes, they can be tracked using Google Analytics or bit.ly links very easily. Google Analytics would work with university mobile websites that our tracking code has been placed on. bit.ly links now include QR Code generation, so both your code creation and your tracking can occur in the same place. These are options that the Office of Web Services suggests.

If you plan to print your QR Codes:

  • Standard QR Code size in printed material should be at least .75 inch X .75 inch
  • Print your QR Code at 300 dpi
  • For larger ads and billboards, the size will need to increase proportionately
  • When using colors for your QR Code use a lot of contrast with the background color

Note: Please see the mobile standards on the Creative Services website.