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UIS Programs: China Language Culture

COM 480 – Global Media & Culture in China
Summer 2010
University of Illinois-Springfield
Dr. Kathy Petitte Jamison

Credit hours 4
Professor Contact Info: UHB 3012. Phone: 206-8032; kjamison@uis.edu

COURSE DESCRIPTION
Travel abroad presents abundant opportunities to not only learn about other people and their culture, but also to find insight into one’s own people, culture, and self. This course will introduce students to the study of global media, culture and contemporary critiques of globalization. Texts include a variety of media topics, including world television, cross cultural communication, Internet and self-regulation, advertising and cinema.

OBJECTIVES
The goals of this course are to discover the media and culture of China first-hand; to become acquainted with the study of global communication; and to have a safe, successful, happy trip.

The course will evolve in three phases:
I. Pre-trip — orientation, readings/discussions, guest speaker; develop research proposal for the analysis of media texts and culture while in China (through observing, questioning and journaling from student’s choice of a media genre, i.e., TV, newspaper, film, advertising).
II. Trip — students will be paired with their Heilongjiang University counterparts who will assist as media and cultural guides and interpreters; in return, UIS students will assist HU students with their English and their questions about American culture.
III. Post-trip — write final paper, meet to discuss experiences, conclude the course and turn in final work.

Students will play key roles in the successful execution of the course by respecting and watching out for other members of the group; and by striving to achieve the most positive experience for all.

TEXTS
Selected chapters:
Straubhaar, J. (2007). World Television: From Global to Local. Calif. : Sage. ISBN: 978-0-8039-5463-2.
Reading only: Ch. 1, A Multilayered World of Television; Ch. 6, Producing National Television, Glocal and Local.

Gannon, M.J. and Pillai, R. (2009). Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity, Fourth Edition. Calif. : SAGE. Paperback ISBN: 9781412957892.
Reading only: Ch. 25, China’s Great Wall and Cross-Cultural Paradox; Ch. 26, The Chinese Family Altar.

Li, C.N. (2008). The Bitter Sea: Coming of Age in a China Before Mao. New York : Harper. Paperback ISBN: 978-0-06-170954-8

Journal articles:
Weber, I. and Jia, L. (2007) Internet and self-regulation in China: the cultural logic of controlled commodification. Media Culture Society, 29, 772.

Nelson, M. and Paek, H.J. (2005, Sept.). Cross-Cultural Differences in Sexual Advertising Content in a Transnational Women’s Magazine. Sex Roles, 53(5/6).

Curtin, M. (2005). Murdoch’s dilemma, or ‘What’s the price of TV in China?’
Media Culture Society, 27, 155.

Pang, L. (2004). Piracy/Privacy: The Despair of Cinema and Collectivity in China. 31(3),101-124.

Keane, M. (2006). Once were peripheral: creating media capacity in East Asia. Media Culture Society, 28, 835.

Recommended:
Cheng’en, W. (2003). Journey to the West. W.J.F. Jenner (Translator). Foreign Languages Press. ISBN-13: 978-7119016634.

Chin, T.H., Tsao H.C. and K. Ngo. (1999). A Dream of Red Mansions [ABRIDGED] Yang Hsien Yi (Translator). Cheng & Tsui. Abridged edition. ISBN-13: 978-0887271786.

COURSE GRADING
Phase I Pre-trip: This phase will include all pre-trip orientation, readings/discussions, guest lectures and research planning. Research planning will culminate in writing a research question, a literature review, and a proposed methodology for gathering data during the travel experience. This phase constitutes 25% of your grade and will be based on the work you do in preparation for the study abroad experience.

Phase II Trip: Then you will go to China where you will conduct systematic observations, interviews and/or collect data according to the plan you have identified as your methodology. This will be your primary objective while at Heilongjiang University in Harbin. This portion of the course, the actual study abroad experience, constitutes 50% of your grade.

Phase III Post-trip: Here you will complete your final paper, attend a post-trip discussion and turn in the final research paper, all of which constitutes 25% of your grade.

FINAL NOTES
Note to Graduate Students: Graduate standing means that you are expected to produce graduate-level work and you have an additional course requirement. See me about the additional requirement shortly after our first class meeting.

Participation: Please be aware that as a participant of this course you share in the responsibility of ensuring a comfortable, meaningful, and beneficial experience for all.

Writing Standards:
Use the APA style book for content and formatting. All writing should be formal, precise, spell-checked and proofread.

Plagiarism and Academic Dishonesty
To quote from the UIS academic handbook: “To plagiarize is to present as one’s own a thought, writing, or invention belonging to another.”
Plagiarism usually takes one of the following three forms:
1. It is the inclusion of another person’s writing in one’s own essay, without proper acknowledgment of the author
2. It involves the paraphrasing of another person’s work, without proper acknowledgment of the author
3. It is the presentation of another person’s original theories, views, opinions, etc., without proper acknowledgment of the author.
Do your own work and cite the work of others whom you refer to and you won’t have any problems. See the UIS Center for Teaching and Learning web address at http://www.uis.edu/ctl/writinghandouts.htm#documentation for information on how to avoid plagiarism.

Plagiarism or academic dishonesty (i.e., cheating on an exam) will result in at minimum a zero for the assignment in question with a possible F for the entire course. As well, the incident will be reported to the Communication Department faculty and to the Chancellor of Student Affairs.

Disabilities: Reasonable accommodations will be made for students who have a documented disability. Please notify me early in the semester of any accommodations needed for the course. Late notification may cause the requested accommodations to be unavailable. All accommodations must be approved through the Office of Disability Services (ODS) in the Human Resources Building (HRB), Room 80, (217) 206-6666.

COURSE OUTLINE

TBA specific meeting dates per group collaboration of schedules

March — Orientation, setting goals, guidelines, get to know each other, discuss research plan; letters of invitation, visa, tickets.
April — Speaker, China Visiting Scholar, former scholar from UIS to China, update research plan, readings
May — trip checklist, plan for duration, discuss readings

Tentatively: Leave last week of May (begin Monday, May 24 or as early as the Wednesday before, May 20) and stay through second week of June, around Monday, June 7.
Total 12-14 days. Including or plus 1-2 days in Beijing (Tianamen Square, Temple, Great Wall).
NOTE: These dates will not be finalized until the required number of students sign up for and buy tickets for this study abroad course.

Reading schedule: TBA
Final post-trip meeting: TBA (make within 3-5 days after trip)

Leadership lived

University of Illinois Springfield
One University Plaza
Springfield, Illinois 62703-5407
217-206-6600

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