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Leadership lived – Brand University of Illinois Springfield

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Leadership lived – Brand Cover Photo
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Leadership lived

In October, 2011, UIS began the process of identifying its brand – the inherent promise a university makes and keeps to its constituents.

After months of research that included surveying all UIS faculty and staff, the entire student body, and more than 10,000 alumni, what we discovered was that people agreed, at a fundamental level, on what UIS was about. The result? Leadership lived.


We invite you to submit your own story of Leadership lived, or nominate fellow students, faculty, staff or alumni you believe epitomize the UIS promise. We can’t feature everyone but we will read your submission and let you know if it’s selected. Thank you for your help!

Chancellor Susan Koch on why Leadership lived

What is a brand?
Chancellor Koch: A brand is not a slogan or a logo. It is a promise an organization makes and keeps to its constituents. It is a reputation, determined by an organization’s important audiences, not the other way around. A brand is always true and important, and, if you’re lucky, distinctive.

Chancellor Koch’s entire interview »

Leadership lived

University of Illinois Springfield
One University Plaza
Springfield, Illinois 62703-5407
217-206-6600

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