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University of Illinois Springfield

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Department of Business Administration University of Illinois Springfield



Dr. Jorge Villegas

Associate Professor, Business Administration
Ph.D. University of Texas at Austin, 2002


BUS 312 – Principles of Marketing
BUS 430 – Topics in Marketing: Advertising
BUS 430 – Topics in Marketing: Consumer Behavior

Refereed Articles

Villegas, J., Rice, K.G., Choi, Ch., Ye, H.J., Anderson, D., M. Bigler, (2009). International Student Perspectives on Graduate Advising Relationships. Journal of Counseling Psychology, 56 (3). 376-391.

Villegas, J., Morris, J.D., Klahr, N.J., Shen, F., Wright, Pl, G. He Y. Liu, (2009) Mapping a Multi-Dimensional Emotion in Response to Television Commercials. Human Brain Mapping, 30 (3), 789-796.

Villegas, J., Dees, W., & Bennett, G. (2008). Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program. Sports Marketing Quarterly, 17, 79-89.

Villegas, J. & Jin, C. (2007) The Effect of the Placement of the Product in Film: Consumers’ Emotional Responses to Humorous Stimuli and Prior Brand Evaluation. Journal of Targeting, Measurement, and Analysis for Marketing, 15, 244-255.

Phone: (217) 206-7927
Office: UHB 4053

Leadership lived


University of Illinois Springfield
One University Plaza
Springfield, Illinois 62703-5407



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