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University of Illinois Springfield

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Department of Business Administration University of Illinois Springfield



Dr. Jorge Villegas

BUS Program chair
Associate Professor, Business Administration
Ph.D., University of Texas at Austin

Recent Courses:

  • BUS 312 – Principles of Marketing,
  • BUS 412 – Advertising
  • BUS 411 – Consumer Behavior

Recent Articles:

  • Villegas, Jorge, Matyas, Corene, Srinivasan, Sivaramakrishnan, Cahyanto, Ignatius, Thapa, Brij, and Pennington-Gray, Lori (in print) “Cognitive and affective responses of Florida U.S. tourists after exposure to hurricane warning messages,” Natural Hazards. (DOI) 10.1007/s11069-012-0119-3
  • Lemanski, Jennifer and Jorge Villegas (Accepted for publication), “Selling Health to the Distracted: Consumer Responses to Source Credibility and Ad Appeal Type in a Direct-to-Consumer Advertisement,” Health Marketing Quarterly.
  • Valdez, Carlos, Jorge Villegas, and Evan Gallagher (2011), “Marketing’s Influence as an Antecedent of Differences of Sales-Marketing Thought Worlds in Mexican Companies,” International Business: Research, Teaching and Practice, 5(2), 48-59.
  • Matyas, Corene, Srinivasan, Sivaramakrishnan, Cahyanto, Ignatius, Thapa, Brij, Pennington-Gray, Lori, and Villegas, Jorge (2011), “Risk Perception and Evacuation Decisions of Florida Tourists Under Hurricane Threats: A Stated Preference Analysis,” Natural Hazards, (59), 871–890.
  • Jung, Wan Seop and Jorge Villegas (2011), “The Effects of Message Framing, Involvement, and Nicotine Dependence on Anti-Smoking Public Service Announcements,” Health Marketing Quarterly, 28 (3), 219-231.
  • Villegas, Jorge, Jennifer Lemanski, and Carlos Valdez (2010), “Marianismo and Machismo: The Portrayal of Females in Mexican TV Commercials,” Journal of International Consumer Marketing, 22 (4), 327-346.

Phone: (217) 206-7927
Office: UHB-4053

Leadership lived


University of Illinois Springfield
One University Plaza
Springfield, Illinois 62703-5407



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