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University of Illinois Springfield

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Department of Business Administration University of Illinois Springfield

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Dr. Shipra Gupta

Assistant Professor, Business Administration

Ph.D., University of Nebraska-Lincoln

Recent Courses:

  • MKT 430/BUS 430 – International Marketing
  • MKT 432 – Research Methods for Marketing

Recent Articles:

  • Gupta, S. and N.J. Miller (2009), “U.S. Consumers’ Perceptions to Garments Culturally Inspired by Indonesia,” Journal of Global Fashion Marketing, 1(2). 80-88.
  • Gupta, S. (2012), “The Psychological Effects of Perceived Scarcity in the Retail Setting and its Impact on Consumers’ Buying Behavior,” Dr. Robert Mittelstaedt Doctoral Symposium, Vol. 21.

Phone: (217) 206-7926
Office: UHB – 4048

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University of Illinois Springfield
One University Plaza
Springfield, Illinois 62703-5407

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