BBA with a Concentration in Marketing
The goal of the B.B.A. with a marketing concentration is to develop the knowledge and skills required to create, communicate, deliver, and exchange products and services that have value for customers, clients, partners, and society. Specific degree objectives are to enable students to: 1) develop an understanding of product, pricing, distribution, and promotion strategies; 2) develop an ability to collect and interpret information about consumers and their decision making processes; and 3) develop abilities to use new technologies available in media, retail, and other business areas to develop competitive marketing strategies.
BBA with a Concentration in Management
The goal of the B.B.A. with a management concentration is to develop the critical, conceptual, and interpersonal skills that are essential to employment in management positions in all types of organizations. In addition to requiring a theoretical foundation, the curriculum provides students with numerous opportunities to integrate and apply these skills in a variety of situations. Specific degree objectives are to enable students to: 1) develop an understanding of the different forms of organizations and how they operate in domestic and global contexts; 2) develop an ability to analyze cognitive, behavioral and ethical issues faced by individuals and groups in organizations; and 3) develop an understanding of appropriate strategies for organizational effectiveness and the practical application of management concepts to address the challenges faced by leaders and members of organizations.
Association to Advance Collegiate Schools of Business (AACSB) logo Accreditation
The College of Business and Management at the University of Illinois at Springfield was accredited in 2009 by AACSB International, the premier accrediting agency for collegiate schools of business worldwide. With this achievement, the College of Business and Management joins an elite group that makes up less than ten percent of the world’s business schools that have achieved accreditation from AACSB International.