Marketing - Management AAS Degree
The marketing-management program is designed for men and women who plan employment or promotion within businesses involved in the marketing of goods or services to the public. The two-year program prepares people for positions in such fields as product and production planning, advertising, sales, promotion, retailing, wholesaling, distribution, fashion marketing, consumer research, small business ownership or general business administration. For increased specialization, students can complete two marketing-management internship courses in their second year of study to gain on-the-job experience in their chosen area.
This program has been articulated with some area high schools. Recent high school graduates may have earned credit in this program through high school coursework. Refer to the Dual Credit webpage for more information.
Associate Degree (AAS-0053)
| Cluster 1 | Credits | |
|---|---|---|
| ENG 101 | Composition and Rhetoric | 3 |
| BUS 108 | Introduction to Business | 3 |
| BUS 105 GROUP IV | Business Mathematics OR Mathematics Elective | 3 |
| PSY 101 | Introduction to Psychology | 3 |
| BLW 201 | Introduction to Business Law | 3 |
| Cluster 2 | Credits | |
| OAT 172 | Business Communication | 3 |
| MIS 101 | Computer Literacy and Applications | 3 |
| BUS 203 | Principles of Marketing | 3 |
| SPE 108 | Oral Communication | 3 |
| BUS 210 | Principles of Sales | 3 |
| ECO 201 | Principles of Economics, MACRO | 3 |
| Cluster 3 | Credits | |
| BUS 205 | Introduction to Direct Marketing | 3 |
| BUS 211 | Principles of Advertising | 3 |
| BUS 220 | Principles of Management | 3 |
| BUS 253 | Marketing-Management Internship I | 3 |
| ACC 120 ACC 110 ACC 111 | Financial Accounting OR Financial Accounting, Part 1 AND Financial Accounting, Part 2 | 4 |
| Cluster 4 | Credits | |
| BUS 204 | Principles of Retailing OR Business Elective [1] | 3 |
| BUS 254 | Marketing Management Internship II OR OAT Elective(s) [2] | 3 |
| ACC 121 | Managerial Accounting | 3 |
| GROUP II | Humanities | 3 |
| TQM 101 BUS 221 | Total Quality Management OR Human Relations in Organizations | 3 |
| Minimum for Degree: | 64 | |
For more information about this program, contact the Business Programs and Computer Technology department, at (708) 596-2000 ext. 2664.
