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market_research_-_pdfv.3.pdf

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To launch TN2020 we commissioned a poll of the United States, Canada, France, the UK, Germany, Poland, the USA, Turkey, Ireland and Spain in order to understand how Europeans and Americans see each other, and how these perceptions influence levels of enthusiasm for transatlantic cooperation. The findings detailed here come from a quantitative public opinion survey conducted between 7 and 22 January 2008 by the international polling firm GlobeScan and IFF on behalf of the British Council. Sample size in most countries was at least 500, with larger samples in the USA (2,001) and UK (1,019).

The findings are divided into four themes for the website. But you can also download a pdf with all the findings.

Perceptions of Each Other
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tn2020-research-findings-theme-1.htm

This section provides information on relationships between different countries and the perceptions and stereotypes most commonly attributed to each nationality.
© British Council

European-North American Cooperation

This section examines perceptions on current levels of cooperation between Europe and North America. It also examines the perceptions of the level of influence that each participating country has in the world.
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Levels of support for greater Cooperation
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tn2020-research-findings-theme-3.htm

This section describes the level of support for closer transatlantic relations and examines the drivers behind those people who want closer cooperation and those who do not.
© British Council

Global Issues and Personal Commitment

This section shows the global issues which people in different countries believe are important and gives information on the willingness of individuals to take action to address these concerns.
© British Council

Perceptions of each other

Effectiveness of european-north american cooperation

Levels of support for greater cooperation

Global issues and personal commitment

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