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Products and brands
professionals-business-products_and_brands-intro.htm

Read: The Martha Stewart brand
Listen: Products and Brands

Products and brands

Gianni Versace, Coco Chanel, Martha Stewart.  Which is the odd one out?

All three built hugely successful brands associated with quality and style.  However, while Versace and Chanel sold their products, Martha Stewart sold a lifestyle and put herself at the very centre of it.  Now she is involved in a court case which may spell disaster for the company she founded.

Read about her company's current situation, learn some vocabulary and check your comprehension in general and in detail.  

Listen to a radio interview about the company's future and develop your comprehension.

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