Marketing, as suggested by the American Marketing Association, is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives. Although it is not a new practice, it is becoming increasingly popular as a course of studies for business students.
Read the description of a Marketing module taken from a university prospectus and listen to a lecturer give an introductory talk on this field of study.
The United Kingdom’s international organisation for cultural relations and educational opportunities.
A registered charity: 209131 (England and Wales) SC037733 (Scotland)
Our privacy and copyright statements.
Our commitment to freedom of information. Double-click for pop-up dictionary.
Open the original version of this page.
Usablenet Assistive is a UsableNet product. Usablenet Assistive Main Page.