Read the following introductory paragraph of an article written by Dennis Jarrett adapted from the Guardian on May 30, 2002 and then think about the questions that follow:
Twelve steps to better marketing
The internet is a powerful marketing tool if you know how best to exploit it. Dennis Jarrett offers some guidelines to getting your business known.
The internet means that no one knows whether you're a small company or a multinational. Oh really? Check out the quality of their websites and you'll soon notice the amateurs. But there is good news: the internet does enable a small company to do the kind of marketing that the big companies find difficult or impossible. Here are a dozen top tips for low- or no-cost marketing tactics that any business can use:
Before you continue reading, think about these questions:
What kind of marketing have you done in the past?
How many low- or no-cost marketing tactics that can you think of? Write a list of them.
Now practise some vocabulary that you'll see in the rest of the article.
Read the rest of the article.
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