The International Young Interactive Entrepreneur (IYIE) Award is designed to champion and celebrate the importance of creative entrepreneurs working in the field of interactive entertainment and media.

In 2010, competitors from the following 12 emerging economies will participate in the IYIE:

Argentina, Colombia, China, Estonia, India, Indonesia, Lebanon, Mexico, Poland, Russia, Saudi Arabia and Turkey.

Finalists for the Award will visit the UK in October to undertake a common programme where they will take part in valuable networking both with key UK interactive entertainment and media sector partners and amongst their IYIE peers.

The IYIE competition consists of two stages: the selection process in Poland and the international finals in the UK. In the Polish stage of the selection process a professional jury will select the best young entrepreneur / manager in the Polish interactive entertainment and media industry who will then compete for the title of International Young Interactive Entrepreneur of the Year 2010 in the international finals in the UK.

The IYCE awards are unique in rewarding entrepreneurial ability. We recognise that a finalist may be active as an interactive artist (game designer, multimedia designer, etc.), however his/her work as an artist should be secondary to their focus as an entrepreneur in the promotion of the interactive entertainment and media in their country. Artistic talent will not be factored into the judging procedure – finalists will be judged solely on the merit of their entrepreneurial abilities in the industry.

You will find the details of the judging process in the rules of the competition.

The winner of the Polish finals will win Casio Exilim EX-S10 digital camera with YouTube movie mode and computer accessories by Vector Digital

Copyright: British Council   Copyright: British Council Copyright: British Council

The Polish finalist will also take part in a week tour of the UK national interactive sector, comprising visits, meetings, seminars, and events. He/she – together with finalists from other countries - will visit London and another UK city/region to meet leaders of the interactive sector and participate in a UK international trade event. Moreover, he or she will be invited to the Young Creative Entrepreneur Club, which offers a wide range of professional and personal development possibilities, including numerous projects in the area of creative economy.

The winner of the International finals will win the title of International Young Interactive Entrepreneur of the Year 2010.

Candidates must:

•be aged between 25 and 35

•be a Polish citizen; proof of citizenship must be presented upon the Organiser’s request

•already work in the interactive sector (as defined below)

•be entrepreneurial and have shown their ability in the promotion of the interactive sector in their country, particularly in a commercial context

•through their character, drive and abilities, demonstrate their potential to be a future leader of the sector in their country

•be fluent in  English

•be able to travel to the UK in October 2010 (if they win the Polish stage of the Competition)

IYIE candidates must already be active professionally in the local interactive sector, i.e.:

• Interactive leisure software publishers, developers and marketing specialists

• Interactive entertainment developers for the internet, digital television, radio and mobile phones

• Digital and interactive multimedia

• Internet multimedia and web design

• Interactive marketing

• Multimedia and interactive event production

• Experimental media

• Consultants providing specialist services in any of the areas outlined