The Dyson design award winner for 2011 has been announced: Nicholas Couch, a 23 year old graduate from Massey University says his shoe, designed to help runners taking up the fast-growing trend of running without footwear, was made to encourage the foot to move more naturally and reducing injury.  He believes his shoe is the only sustainable barefoot-style design that features replaceable and recyclable parts.

“People looking to take up barefoot running must use a changeover shoe to build up muscle strength in the legs and feet.  This ensures the training period is smooth and injury free,” says Nicholas.

The above photo shows Julian Schloemer, who was the 2010 Dyson Design Awards winner, and travelled to the UK with $3,000 traveling expenses and accommodation, and had the opportunity to tour Dyson’s world class Research, Design and Development facility, and meet with other key members of the UK design community.

Julian, a 23 year old industrial design graduate from Massey University, said his invention, Lucid, aims to reduce the incidence of wakeboarding injuries, which are on ACC’s list of top ten adventure sport claims in New Zealand.

Open to design and engineering students and recent graduates, the James Dyson Award recognises emerging designers whose work demonstrates the ability to think differently and create products that solve problems and work better than existing products.

View details on the 2009 finalists.

Read more on the 2008 finalists.

More About James Dyson
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http://www.dyson.co.nz

Dyson Product Design Award Orange lozenge left

The James Dyson Award is a major international award for young New Zealand product designers. Its aim is to recognise and reward a new generation of emerging Kiwi designers with product design ideas that best demonstrate innovative and inspiring solutions to everyday problems.

The James Dyson Award provides an opportunity for an emerging New Zealand product designer to travel to the United Kingdom to check out the British design scene, network and mingle with inspiring inventors and designers. The award will open again for 2012 early in the new year, when applications can be found here.

The competition is open to final year tertiary students (in the fields of design, technology, engineering, or related subjects) or graduates in their first five years in the workforce.

The winner

• receives a trip to the UK, including flights, accommodation and NZ$3,000 travel expenses
• visits Dyson's Malmesbury-based headquarters in the UK and take a tour of the Research and Development Centre
• joins the D&AD Getty talentpool - an online international showcase of the very best in emerging design talent
• receives $3000 worth of legal advice from Farry & Co Law.
• receives a year's Designers' Institute of New Zealand membership
• receives exposure in the media and design community in NZ and internationally
• receives a tailor-made prize package from IPONZ to meet their Intellectual Property needs

Open to design and engineering students and recent graduates, the James Dyson Award recognises emerging designers whose work demonstrates the ability to think differently and create products that solve problems and work better than existing products.

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