The British Council is presenting the International Young Fashion Entrepreneur of the Year (IYFEY) award for the first time in Lithuania.
WHAT IS OUR AIM?
WHY PARTICIPATE?
WHO CAN PARTICIPATE?
Candidates must already be active professionally in the fashion sector in Lithuania, as defined below:
Fashion sector definition
You must:
HOW WILL THE WINNER BE CHOSEN?
We will select and invite the successful candidates for an interview on the week beginning 23 November 2009.
During the interview the candidates will be interviewed and asked to make a fifteen-minute presentation in English about their vision for Lithuania’s fashion industry to a judging panel of three members of Lithuania’s fashion industry and two members of the British Council staff. The presentation should include:
We will announce the national finalist by 5 December 2009.
WHAT IS THE AWARD?
The finalist will
The finalists from the participating countries will arrive in the UK for a 10 day tour of the UK national fashion industry. This tour will take them to London and at least one other UK region/city (East Midlands/Nottingham) to meet leaders of the fashion sector. The tour will comprise visits, meetings, seminars and events and shows as part of London Fashion Week.
The programme will be tailored to the finalists’ interests, and include both a group itinerary for the finalists to get a shared overview of the best of the UK fashion scene and specific meetings to introduce finalists to UK contacts of particular interest to them for commercial or collaborative purposes.
The jury selects the overall international winner of the IYFEY award. In addition to the award title, the winner receives a financial prize (£5000) to be spent on a collaborative project with the British Council that builds the relationship between the winning country and the UK.
HOW TO APPLY?
Send us the completed and signed application form by the extended deadline, 21 November 2009 to
British Council
Jogailos 4, LT-01116 Vilnius
Lithuania
or
email to Dominyka.Umbrasaite@britishcouncil.lt
London Fashion Week (dates to be confirmed) is run by the British Fashion Council (BFC), the official voice of the designer fashion industry. It aims, with the help of industry benefactors, to promote British fashion design worldwide. London Fashion Week is now established as one of London's premier events, attracting a target audience of key fashion leaders, retailers and press who attend this biannual showcase for British designer fashion.
London Fashion Week includes catwalk shows and a trade exhibition as well as the world’s leading new designer sponsorship scheme, New Generation. London Fashion Week in February 2008 saw the largest ever attendance of UK buyers, international press, photographers and broadcast crews. It drew to a close after six days comprising 57 catwalk shows, 200 exhibitor displays, captured by over 350 photographers and broadcasters, the city wrapped up another display of critically acclaimed collections, re-affirming London as the most innovative of the fashion capitals.
London Fashion Week has also generated £24 million of editorial print media in the UK alone, 70% of which is dedicated fashion coverage. With editorial media coverage worth £24 million, orders worth £40 million and business for London worth over £100 million London Fashion Week proves it is good for designers, good for fashion and good for London.
The IYFE finalists will be able to attend some shows at London Fashion Week as well as visit the static exhibition, and the award will be presented in a space in the London Fashion Week exhibition. We are in further discussion with the BFC to determine how else IYFE could fit in their London Fashion Week programme.
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