SUSTAINABLE OPPORTUNITIES WORKSHOP 2011
The workshop is designed for 40 participants – Latvian entrepreneurs, manufacturers and designers, as well as professionals from sustainably and socially responsible fields – who over the course of two days will take part in the 12 Hour Creative Challenge. Participation in this challenge and the workship will give insight into the definition of sustainable designt, its types and principles, aims and application in entrepreneurship. Additionally, the participants will gather a large set of skills and knowledge about the newest tendencies in sustainable design in the UK as well as the world, various case studies from the UK sustainable design enterprises and information on strategies and principles of sustainable desight and how to apply these to small and medium sized enterprises.
The main topics and speakers:
“Sustainability: Product Design and De-materialisation”
Guy Robinson, director of sustainable product design consultancy Sprout Design, will introduce the concept of sustainability and how it has changed over the course of time. He will talk about Sprout Design’s role and experience in sustainable innovation. You will find out about the concept of de-materialisation illustrated with examples and strategies you could try yourself.
“Redefining ‘Good Design’ in an unsustainable age“
Dr.Jonathan Chapman, sustainable design theorist, consultant and educator, argues that the sustainability crisis is a crisis of behaviour, and not one simply of energy and materials alone, as is often assumed. Chapman maps a deeper engagement with the sustainability agenda – grappling with the knotty problems of design, materiality, human behaviour and sustainability to provide timely reassessments of ethics and design in an age of over-consumption.
“Welsh story“
Simon O’Rafferty is the head of research at the Ecodesign Centre in Wales, one of a handful of countries that has sustainable development built into its constitution. He is also the co-founder of social design network thinkARK. Simon will discuss the role of designers in sustainability. He will share personal insights and perspectives on the issues facing the design and manufacturing industry. He will support these insights by sharing examples of why and how small design-led companies are responding to the challenges of sustainability.
Download all the speakers profiles here
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12 HOUR CREATIVE CHALLENGE
Tuesday, 29th November
14:30 - 15:30 Salutation and Ice-breaking activity. Welcome from Birojnīcas, LIAA and British Council. Coffee, tea and refreshments
15:30 - 17:00 Talks by:
17:00 - 18:00 Briefing and teaming up (teams are exploring the inner-group expertise, thinking on the brief, positioning themselves and organising resources for the team-work (laptops; photo-and video cameras, memory devices (USB for transferring the presentations to presentation laptop). Experts and advisers are facilitating the process.
18:00 - 18:30 Short mid-presentations, feedback, discussion. Coffee, tea and refreshments
Wednesday, 30th November
8:30 - 9:00 Morning salutation. Coffee, tea and refreshments
9:00 - 9:30 Recap from the Day 1
9:30 - 10:00 Skype talk: Simon O’Rafferty (Senior Research Officer, Ecodesign Centre and co-founder of a creative network thinkARK) on Welsh story
10:00 - 12:30 Concept development in teams, facilitated by experts and advisers
12:30 - 13:30 Lunch
13:30 - 16:00 Concept development in teams, facilitated by roaming experts. Preparing presentations
16:00 - 17:15 Team presentations, Pecha Kucha style (20 slides x 20 seconds); Feedback from UK experts
17:15 - 17:30 Summary, evaluation. The prize from Birojnīca.
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Young Creative Entrepreneurs Programme
Young Creative Entrepreneurs Club is a part of the wider British Council’s Creative and Cultural Economy programme. The programme recognises the centrality of creative entrepreneurs to the development of a sustainable and competitive creative economy. They provide the essential bridge between talent and consumers; they navigate the space between creative ideas and the market. This programme aims to identify them, support them, create opportunities for commercial and collaborative exchange and encourage ongoing networking
In Latvia YCE is delivered for 3 years and its strategic partner is Stockholm School of Economics in Riga , marketing partner DDB L atvia and digital partner CUBE . YCE Club event on December 1st is co-organised in partnership with music consultancy agency KN3.
YCE Club brings together creative entrepreneurs across different creative sectors and creates an open platform of opportunities for cultural and business exchange as well as networking between Latvia and the United Kingdom. Programme consists of different seminars, master classes, guest lectures and workshops with an aim to create opportunities for commercial and collaborative exchange and encourage ongoing networking. Each year within the programme British Council launches Young Creative Entrepreneur Awards for entrepreneurs working in creative sectors.
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REGISTRATION
http://liaa.gov.lv/lv/sakumlapa/jaunumi/ilgtspejigs_dizians
Application deadline: November 24th, 5pm. The workshop is designed for 40 participants – Latvian entrepreneurs, manufacturers and designers, as well as professionals from sustainably and socially responsible fields, therefore priority will be given to organisations, enterprises and their representatives whose are of work is directly linked with these areas. Before the event participants will receive a confirmation e-mail from organisers. Event will be held in English and entry will be free of charge.
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For more information please contact:
Maija Udre
Maija.Udre@britishcouncil.lv
Young Creative Entrepreneurs Programme Manager
British Council Latvia
T: +371 67281730
M +371 29424646
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