Andrew McIntyre, one of the UK’s leading authorities on audience and organisational development, gave arts professionals a real insight into the minds of the audience and a practical set of skills to build up new audiences. The workshops looked at the strategic need to centrally coordinate audience development, as well as practical methods for individual arts companies to build up their audience base.

Andrew McIntyre
Director, Morris Hargreaves McIntyre

Andrew McIntyre
Andrew is one of the UK’s leading authorities on audience and organisational development, and lectures internationally. His work focuses on helping arts organisations to understand, build relationships with, and deliver outcomes for, their audiences, and to articulate how this can help them achieve their wider objectives.

Andrew’s first role in the arts and museums sector was in the development and opening of the new People's History Museum in 1990. He then led audience development programmes at Manchester Art Gallery and Arts About Manchester, which he helped to grow into the UK's largest and most innovative audience development agency. In 1999, Andrew's R&D department joined forces with long-term collaborators Gerri Morris and Joanna Hargreaves to form Morris Hargreaves McIntyre. Clients include the UK government, major funding bodies in several countries and more than 100 of the most forward-thinking theatres, orchestras, opera companies, museums and galleries in the world.

Please click here for his full biography.

Please click the links below for the workshop outlines.